# Blurry Playground Shoots 'Hover' by Svetlana Safin Shows Adults Having Fun like Kids By Marissa Brassfield | Published 2009-12-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hover-by-svetlana-safin References: [behance.net](http://www.behance.net/Gallery/Hover/356904) & [svetlana.safindesign](http://svetlana.safindesign.com/) 'Hover' by Svetlana Safin is a photo shoot that captures childhood fun on the playground. The models swing from [swing sets](https://www.trendhunter.com/trends/birddy) and jump from [rope ladders](https://www.trendhunter.com/trends/hi-ladders-high) in a park setting that makes me instantly think of recess, albeit with an adult twist. We've seen a rise in innovations that show [adults having fun like kids](https://www.trendhunter.com/trends/elevated-leisure-habitat). This childhood-channeling speaks to our inherent need to seek happiness and an escape from the doldrums of work and the economy. Chcek out more shots of 'Hover' by Svetlana Safin above. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Adult Playgrounds:** There is an opportunity to create more playgrounds designed specifically for adults, providing a fun escape from daily stressors. - **Childhood Nostalgia:** Products and experiences that channel childhood nostalgia can be marketed towards adults for a hit of happiness and escapism. - **Youthful Marketing:** Businesses can market their products and services using youthful and playful imagery to appeal to the desire for a break from adult responsibilities. ### Where This Applies - **Theme Parks:** Theme parks can create adult-only areas and attractions designed to give visitors a chance to escape and feel like kids again. - **Outdoor Recreation:** Outdoor recreation companies can design playground-style obstacle courses and ziplines for adults to enjoy the physical challenges and fun of childhood playgrounds. - **Marketing and Advertising:** Marketing and advertising firms can create campaigns using nostalgic imagery and themes to create emotional connections with adult consumers. ## Related on Trend Hunter - [Nature-Inspired Indoor Playgrounds](https://www.trendhunter.com/trends/sarit-shani-hay.md) - [Indoor Playground Art Exhibitions](https://www.trendhunter.com/trends/indoor-playground-art-exhibition.md) - [Structural Energetic Playgrounds](https://www.trendhunter.com/trends/archipelago-playscape.md) - [Explorative Artwork Playground Installations](https://www.trendhunter.com/trends/the-cuddly-playground.md) - [Abstract Colorfully Vibrant Playscapes](https://www.trendhunter.com/trends/wired-scape.md) - [Generational-Lasting Dynamic Playgrounds](https://www.trendhunter.com/trends/mike-hewson-2.md) - [Fitness-Inspired Backyard Playsets](https://www.trendhunter.com/trends/backyard-playsets.md) - [Bright Playful Sport Playgrounds](https://www.trendhunter.com/trends/lego-and-nike.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md)