# Cranium Cushions The Hovding Airbag Helmet Will Save Your Life in Style By Kamal Musharbash | Published 2010-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hovding-airbag-helmet References: [fastcodesign](http://www.fastcodesign.com/1662525/trash-the-bike-helmet-try-an-airbag-for-your-head-instead-video) & [hovding](http://www.hovding.com/how.php) It's true that a lot of cyclists are not fond of the sometimes unfashionable helmets necessary to prevent head trauma; therefore, a pair of Swedish designers created the 'Hovding' airbag helmet. The almost couture-like helmet deploys upon a proposed crash, thus saving your life without messing up your hair. Anna Haupt and Terese Alstin created the 'Hovding' airbag helmet and have also constructed previous airbag versions for the neck. When the neck reaches a certain degree of movement and abruptness, the airbag deploys and salvages any potential injuries. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 35% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Safety Helmets:** The 'Hovding' airbag helmet demonstrates the trend of creating stylish and attractive helmets for safety-conscious cyclists. - **Innovative Protective Gear:** The 'Hovding' airbag helmet represents the trend of developing innovative and effective safety equipment that goes beyond traditional options. - **Discreet Crash Protection:** The 'Hovding' airbag helmet exemplifies the trend of discreetly integrating crash protection mechanisms into everyday products. ### Where This Applies - **Cycling Equipment:** The cycling industry can capitalize on the trend of fashionable safety helmets by creating more stylish and appealing options for consumers. - **Safety Gear:** The safety gear industry can explore the trend of innovative protective gear by developing new and advanced products that offer superior protection and comfort. - **Fashion and Lifestyle:** The fashion and lifestyle industry can tap into the trend of discreet crash protection by incorporating safety features into clothing and accessories, appealing to safety-conscious consumers. ## Related on Trend Hunter - [Inflatable Accordion-Style Helmets](https://www.trendhunter.com/trends/ventete-ah1.md) - [Foldable Air Helmets](https://www.trendhunter.com/trends/the-ventete-ah1.md) - [Self-Inflating Bicycle Helmets](https://www.trendhunter.com/trends/bumpair-20.md) - [Featherlight Inflatable Bike Helmets](https://www.trendhunter.com/trends/inflabi-bike-helmet.md) - [Flatpack Cyclist Safety Equipment](https://www.trendhunter.com/trends/folding-helmet-concept.md) - [Brain-Protecting Wearable Devices](https://www.trendhunter.com/trends/brainprotecting-wearable-device.md) - [Brain Protection Awareness Helmets](https://www.trendhunter.com/trends/brain-protection-helmet.md) - [AI-Powered Cyclist Safety Systems](https://www.trendhunter.com/trends/livall-ai-visual-smart-helmet.md) - [Breakaway Panel Bike Helmets](https://www.trendhunter.com/trends/canyon-deflectr-rls-helmet.md)