# Haute Unisex Handsets The LED 830SC Emporio Armani Model Fashionista Phone By TopDog | Published 2009-05-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/houte-handsets References: [slipperybrick](http://www.slipperybrick.com/2009/05/softbank-unveils-emporio-armani-phone/) Softbank gave us a sneak peak at the recently unveiled 830SC Emporio Armani Model Fashionista Phone, to be released on the Japanese market. The too-hot-to-handle fashionable handset is the result of a partnership between Japan’s Softbank and youth-inspired fashion label Emporio Armani. Georgio Armani personally designed the 830SC with an ultra-hot [illuminating LED light](https://www.trendhunter.com/trends/phone-2a-plus-community-edition) to make sure everyone in the room knows you’re sporting Emporio Armani technology. This is a sweet addition to Armani’s couture clothes, sunglasses, perfume, accessories and watches for the young, or young at heart. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Unisex Fashion Tech:** The fusion of fashion and technology creates new opportunities for unisex tech products like the LED 830SC Emporio Armani Model Fashionista Phone. - **Luxury Mobile Devices:** High-end fashion brands partnering with telecommunications companies to create luxury mobile devices are creating a new market niche. - **Designer Tech Accessories:** Fashion designers are using their creative skills beyond clothing to create tech accessories that become fashion statements. ### Sectors Adopting This - **Fashion and Apparel:** Fashion and apparel companies can leverage their brand identity to enter the tech market and increase revenue by offering designer tech accessories. - **Telecommunications:** Telecommunications companies can expand their target market and capitalize on the demand for luxury mobile devices by partnering with high-end fashion brands. - **Consumer Electronics:** Consumer electronics companies can innovate by collaborating with fashion brands and integrating fashion and design into their products, especially in the luxury market. ## Related on Trend Hunter - [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md) - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Lipstick-Paired Smartphones](https://www.trendhunter.com/trends/huawei-pocket-s-520.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Artful Aluminum Phones](https://www.trendhunter.com/trends/phone-1.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md)