# Eco-Conscious Wooden Shades A Tree Will Be Planted for Each Pair of Hout Couture Sunglasses Sold By Katherinev123 | Published 2012-07-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hout-couture-sunglasses References: [psfk](http://www.psfk.com/2012/07/wooden-eco-friendly-sunglasses.html) & [houtcouture](http://www.houtcouture.com/) Hout Couture sunglasses is a brand of [stylish eyewear](https://www.trendhunter.com/trends/inaugural-eyewear-collection) based out of Cape Town, South Africa. The Hout Couture sunglasses ('hout' means 'wood' in Afrikaans) line features lightweight, high-quality shades [made only of wood](https://www.trendhunter.com/trends/wooden-jacket). Each pair of sunglasses displays a unique pattern of bumps, knots and grains, a result of the individual trees from which the glasses were made. The eyewear is also great for the environment -- for each pair of Hout Couture glasses sold, a tree will be planted via South Africa's Eco-Schools project. In terms of style, the Hout Couture glasses are versatile, simple and sleek, featuring classic designs like the wayfarer, the [cat eye](https://www.trendhunter.com/trends/bru-eyewear-fall) and the 'Ramsey,' which is a squarer version of the traditional aviator. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 56% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Eyewear:** The trend of eco-friendly eyewear presents opportunities for brands to create sustainable eyewear products using materials like wood. - **Individualized Design:** The trend of individualized design in eyewear allows brands to offer unique patterns and textures in their products, giving consumers a sense of personalization. - **Social Impact Partnerships:** The trend of social impact partnerships presents opportunities for businesses to collaborate with environmental initiatives, like tree-planting projects, to create positive change while promoting their products. ### Who This Affects Most - **Fashion Accessories:** The fashion accessories industry can explore the eco-friendly eyewear trend by incorporating sustainable materials and manufacturing processes into their products. - **Eyewear:** The eyewear industry can leverage the trend of individualized design by offering customizable frames and lenses to cater to diverse consumer preferences. - **Environmental Conservation:** The environmental conservation industry can benefit from social impact partnerships with businesses, like the tree-planting initiative, to drive sustainability efforts while raising awareness and funds for their causes. ## Related on Trend Hunter - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md) - [Textured Wood-Inspired Eyewear](https://www.trendhunter.com/trends/issey-miyake-eyes.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Recycled Cyclist Sunglasses](https://www.trendhunter.com/trends/vallon-watchtowers-cycling-sunglasses.md)