# Floral Facade Apartments ‘Housing Pre Perche' Building is Pretty in Blooming Pastel Co By Summer Luu | Published 2011-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/housing-pre-perche References: [archdaily](http://www.archdaily.com/106379/housing-pre-perche-alta/) & [a-lta.fr](http://www.a-lta.fr/) For a housing project design competition, French architects a/LTA submitted 'Housing Pre Perche.' The concept of their layout and structure is visually stunning in [soft and delicate colors](https://www.trendhunter.com/trends/regensburg-quarter). The project is situated in the city of Rennes, France. As the French are known for passion and romanticism, this [charming floral facade](https://www.trendhunter.com/trends/the-leaves) building suits its sophisticated environment. I hope the 'Housing Pre Perche' entry wins! **Implications** - The veracity of the eco movement has awakened consumers to the beauty of the natural world. Creating [lush green spaces](https://www.trendhunter.com/trends/office-national-des-forts) is very attractive to urbanites who seldom experience the natural environment. Companies can capitalize on this by finding ways to bring the natural environment into the city. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 42% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Eco-minded Architecture:** Architects are incorporating natural elements, like floral facades, into building design to cater to the growing interest in the eco movement. - **Urban Green Spaces:** Creating lush green spaces within urban areas is becoming increasingly desirable for city dwellers craving a connection to nature. - **Romantic Aesthetics:** Designs that evoke passion and romanticism, such as the floral facade apartments, are captivating consumers seeking an emotionally appealing environment. ### Where This Applies - **Architecture:** Incorporating floral facades and green spaces into architectural designs presents a disruptive innovation opportunity. - **Real Estate:** Developing properties with lush green spaces and romantic aesthetics can attract urbanites looking for unique and emotionally appealing living spaces. - **Interior Design:** Creating interior spaces that evoke the charm and beauty of the natural world can provide a disruptive innovation opportunity for interior designers. ## Related on Trend Hunter - [Lush Garden Housing Designs](https://www.trendhunter.com/trends/volante.md) - [Ultra-Colorful High-Density Residential Designs](https://www.trendhunter.com/trends/highdensity-residential-design.md) - [Floral Wall-Defined Homes](https://www.trendhunter.com/trends/casa-ptios-de-ptalas.md) - [Renovated Parisian Flats](https://www.trendhunter.com/trends/hauvette-madani.md) - [Plant-Filled Latticed Buildings](https://www.trendhunter.com/trends/touching-eden-house.md) - [Alternative Housing Co-Living Buildings](https://www.trendhunter.com/trends/bay-state-cohousing.md) - [Welcoming Prefabricated Student Housing](https://www.trendhunter.com/trends/ignacio-prego-architectures.md) - [Pastel Tonal Apartment Blocks](https://www.trendhunter.com/trends/regensburg-quarter.md) - [Post Office-Transformed Apartments](https://www.trendhunter.com/trends/brest-post-office.md)