# Affordable Housing Marketplaces HomeShare Expands Its Reach to Los Angeles as Its 5th Market By Kalin Ned | Published 2018-05-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/housing-marketplace References: [homeshare](https://www.homeshare.com/) & [nextonsixth](https://nextonsixth.com/about/) HomeShare is a housing marketplace that connects individuals in the urban environment to create affordable housing experiences across all stages -- from the apartment and housemate search to the move-in and ongoing residency. CEO Jeff Pang is dedicated to providing a largely community-centric approach to accommodation. When the housing marketplace was first launched he lived in every building. "For that first year, [he] toured and moved in [the] first 100 Homies as they became [his] next door neighbors." Jeff shares the variety of individuals that HomeShare has attracted over the years -- "a local middle-school teacher, a traveling [Stanford](https://www.trendhunter.com/trends/ag-literacy) nurse and a nonprofit communications manager." This highlights the flexibility and overall appeal of HomeShare. Moreover, on the diversity of demographic he comments that it "instilled in [him] a responsibility and desire to expand [the] service to help more individuals find attractive housing." The [affordable housing marketplace](https://www.trendhunter.com/trends/isla-intersections) partners with [luxury building communities](https://www.trendhunter.com/trends/luxury-rentals) and leverages their existing infrastructure to be more appealing to a larger audience. For its fifth market in Los Angeles, HomeShare partners with Next on Sixth and continuous to "provide a service that enables motivated individuals the opportunity to thrive together." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Affordable Housing Marketplaces:** HomeShare's approach to connect individuals and communities through affordable housing experiences is a trend in the housing market. - **Community-centric Accommodation:** HomeShare's community-centric approach to housing is a trend in the development of new housing experiences. - **Leveraging Existing Infrastructure:** HomeShare's strategy of partnering with luxury building communities to appeal to a larger audience is a trend in the real estate market. ### Industries Being Reshaped - **Real Estate:** HomeShare's affordable housing marketplace represents an opportunity for real estate companies to offer a unique and community-focused alternative to traditional housing experiences. - **Hospitality:** HomeShare's approach to connecting individuals through affordable housing experiences creates opportunities for hospitality companies to explore new markets for communal living. - **Technology:** HomeShare's innovative approach to affordable housing experiences through their online platform represents opportunities for technology companies to develop new solutions to enable communal living. ## Related on Trend Hunter - [Collaborative Homelessness Initiatives](https://www.trendhunter.com/trends/homelessness-crisis.md) - [Cost-Effective Housing Exchange Platforms](https://www.trendhunter.com/trends/house-exchange.md) - [Co-Owned Luxury Vacation Homes](https://www.trendhunter.com/trends/coowned-luxury-vacation-homes.md) - [Peer-To-Peer Rental Marketplaces](https://www.trendhunter.com/trends/peertopeer-rental.md) - [Unique Home Showcases](https://www.trendhunter.com/trends/placeof.md) - [Art Deco Affordable Housing](https://www.trendhunter.com/trends/la-brea-affordable-housing.md) - [Supportive Property Purchase Applications](https://www.trendhunter.com/trends/property-purchase.md) - [AI-Powered Roommate-Matching Apps](https://www.trendhunter.com/trends/coliving-sector.md) - [Affordable Lifestyle Directories](https://www.trendhunter.com/trends/lifestyle-directory.md)