# Canned Drag Queen Cocktails HOUSEOFLOVE Cocktails and Mocktails Were Co-Created by RuPaul By Michael Hemsworth | Published 2023-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/houseoflove-cocktails References: [preparedfoods](https://www.preparedfoods.com/articles/128381-houseoflove-premium-canned-cocktails) & [houseoflovecocktails](http://www.houseoflovecocktails.com/)  HOUSEOFLOVE cocktails and mocktails are a series of canned refreshments perfect for helping consumers to elevate their socialization with friends and family alike. The drinks were co-created with RuPaul alongside the drag queen's RuPaul's Drag [Race](https://www.trendhunter.com/trends/opinel-2022-tour-de-france-no08-folding-knife) team to deliver a premium refreshment that suits the preferences of the consumer. The canned cocktails are crafted with premium spirits and boast a 7% to 12% ABV, depending on the variety, while the mocktails maintain a flavorful profile without the associated alcohol for casual sipping. The HOUSEOFLOVE cocktails and mocktails are being launched at a variety of additional off-premise independent retailers and off-premise bars thanks to a partnership with Fenway Associates. The cocktails are available for purchase in Los Angeles, New York, Las Vegas and Atlanta. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 21% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Canned Cocktails:** Canned cocktails are becoming popular among consumers looking for convenient and premium refreshments. - **Drag Queen Collaboration:** Collaborating with drag queens like RuPaul brings novelty and appeal to beverage brands. - **Off-premise Retail Expansion:** Expanding distribution to off-premise independent retailers opens up new opportunities for beverage brands. ### Who This Affects Most - **Beverage:** The beverage industry can capitalize on the demand for canned cocktails and mocktails with premium ingredients. - **Entertainment:** The entertainment industry can leverage partnerships with drag queens to create unique collaborations that attract consumers. - **Retail:** The retail industry can benefit from carrying canned cocktails and mocktails in off-premise stores to meet consumer preferences. ## Related on Trend Hunter - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [RTD Retro-Classic Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Mixologist-Made Cocktail Ranges](https://www.trendhunter.com/trends/canned-tequila-cocktails.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md)