# Numerical Household Detergent Branding This Collection Allows People to Clean in Steps By Mishal Omar | Published 2016-11-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/household-detergent References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/creative-agency-monogoto-inc.html) This collection of household detergents is called '&SOAP' and was designed by the creative agency 'monogoto Inc.' The cleaning products are designed to clean household items such as clothing and [functional surfaces](https://www.trendhunter.com/trends/soom). There are four different collections under this brand, each of which are designed for a specific purpose. Each collection consists of three or four items that are labeled from zero to two so that the people using them know the order in which they should be used. The cohesive, step by step nature of the household detergents provides a sense of purpose and direction for people who are taking care of their homes. This modern collection of [household cleaning products](https://www.trendhunter.com/trends/clean-range-pro-lineup) is comprehensive in its approach to cleaning while having a design that is subtle yet effective in displaying its message. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Numerical Branding:** Disruptive innovation opportunity: Create a new line of products that use numerical branding to provide a step-by-step approach for users. - **Cohesive Cleaning:** Disruptive innovation opportunity: Develop a line of cleaning products that work together in a cohesive system, providing users with a clear sense of purpose and direction. - **Subtle Design:** Disruptive innovation opportunity: Design products with subtle yet effective branding and messaging for a modern and sophisticated consumer base. ### Who This Affects Most - **Household Cleaning:** Disruptive innovation opportunity: Create innovative and comprehensive cleaning solutions that simplify and improve the cleaning process for households. - **Creative Agencies:** Disruptive innovation opportunity: Collaborate with creative agencies to design and market household cleaning products that combine functionality and aesthetic appeal. - **Functional Surfaces:** Disruptive innovation opportunity: Develop specialized cleaning products for various functional surfaces, catering to specific cleaning needs and providing efficient solutions. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Chic Scented Cleaning Supplies](https://www.trendhunter.com/trends/la-droguerie.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Bespoke Laundry Detergents](https://www.trendhunter.com/trends/steamery.md) - [Science-Forward Cleaning Startups](https://www.trendhunter.com/trends/scienceforward-cleaning-startup.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md)