# Free-From Household Cleaners Fresh Thyme's Household Cleaning Products Tout Natural Ingredients By Laura McQuarrie | Published 2017-06-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/household-cleaning-products References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/06/fresh-thyme-plant-based-household.html) & [freshthyme](https://www.freshthyme.com/departments/) To complement its existing plant-based, free-from product range, Fresh Thyme launched a collection of household cleaning products. These new [plant-based household cleaners](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill) include a laundry detergent, as well as all-purpose, glass and bathroom-cleaning sprays. To emphasize its carefully selected ingredient lists, the products are labeled with small panels that call out exclusions like [harmful chemicals, artificial fragrances and dyes](https://www.trendhunter.com/trends/ruggedred). Fresh Thyme's [plant-based body care brand](https://www.trendhunter.com/trends/nature-of-things) also stresses a strict free-from artificial ingredient policy. The household cleaning products boast fresh, soothing scents like Lavender Vanilla, Citrus Thyme and Eucalyptus Aloe, with a fragrance-free option also available for those who are sensitive. The bright, fresh and eco-inspired design for this new Fresh Thyme range made by The Creative Pack has been recognized as award-winning. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Cleaning Products:** There is a growing trend towards using natural and plant-based ingredients in household cleaning products, providing opportunities for companies to offer safer and more environmentally friendly cleaning options. - **Chemical-free Labels:** Increasing use of clear labeling emphasizing exclusions such as harmful chemicals, artificial fragrances and dyes helps customers make informed purchases based on their values and needs. - **Eco-design Packaging:** Consumers increasingly prefer eco-friendly packaging, creating potential to offer aesthetically inspired, award-winning designs with sustainability in mind. ### Who This Affects Most - **Household Cleaning Industry:** Companies in the household cleaning industry can respond with reformulated products that cater to consumers seeking plant-based ingredients and natural scents. - **Retail Industry:** Eco-friendly brands that offer safe and sustainable products can be increasingly marketed through mainstream retail outlets or online platforms. - **Packaging Industry:** The rising demand for more sustainable packaging solutions can inspire the creation of innovative, visually-appealing, and eco-friendly packaging materials. ## Related on Trend Hunter - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Plant-Based Household Products](https://www.trendhunter.com/trends/paperbird-blue.md) - [Free-From Springtime Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-dewdrop.md) - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Plant-Based Daily Shower Sprays](https://www.trendhunter.com/trends/daily-shower-spray.md)