# Chalkboard Beverage Branding House Wine Co. Packaging Has the Sincerity of an Old Schoolhouse By Amelia Roblin | Published 2011-05-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/house-wine-co-packaging References: [lovelypackage](http://lovelypackage.com/house-wine-co/) & [insitedesign](http://insitedesign.ca/) Ordering the "house wine" may seem like a generic choice for some, but just about anyone can appreciate the charm behind [House Wine Co.](https://www.trendhunter.com/trends/water-and-wine) packaging. Bringing new meaning to a near clean-skin drinking experience at the bar, the makers of these [alcoholic grape beverages](https://www.trendhunter.com/trends/basic-cellars) proudly serve up "[White House](https://www.trendhunter.com/trends/white-rabbit-england)" and "Red House" wines that flip the usual sequence of the pair of words. As a result, the color looks to describe the house itself, and this gives these products a fetching, home-style image. The labeling, done by Insite Design, enhances such an identity, with a playful aesthetic decision to brand the bottles with chalk-written text. Conjuring up a reference to an old, red schoolhouse or those foundational years in the classroom, House Wine Co. packaging has a youthful appeal that communicates a back-to-the-basics flavor, infused with a sense of sprightly enthusiasm. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Back-to-basics Packaging:** Disruptive innovation opportunity: Explore packaging designs that appeal to consumers' desire for simple, nostalgic experiences. - **Chalkboard Branding:** Disruptive innovation opportunity: Implement chalk-written text in product branding to evoke a sense of playfulness and youthfulness. - **Reversing Word Sequences:** Disruptive innovation opportunity: Experiment with flipping the usual order of words in branding to create unique and memorable product identities. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity: Introduce unconventional packaging designs in the beverage industry to stand out on the shelves. - **Alcoholic Beverages:** Disruptive innovation opportunity: Utilize creative branding techniques to attract consumers seeking unique and unconventional alcoholic drinks. - **Graphic Design:** Disruptive innovation opportunity: Embrace playful and unconventional graphic design elements to create memorable brand identities across industries. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Accessible New-School Wine Brands](https://www.trendhunter.com/trends/my-favorite-neighbor-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md)