# Retro-Influenced Hip-Hop Sportswear Extra Butter Unveiled the House Party Collection for SS19 By Amy Duong | Published 2019-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/house-party-collection References: [hypebeast](https://hypebeast.com/2019/4/extra-butter-house-party-campaign-spring-summer-2019) & [shop.extrabutterny](https://shop.extrabutterny.com/collections/extra-butter-presents-house-party-collection-for-spring-19) Streetwear imprint Extra Butter introduces the new House Party collection designed for the Spring/Summer 2019 season was recently unveiled and it boasts a strong inspiration drawn from the [80s and 90s](https://www.trendhunter.com/trends/golden-era). The retro design language is translated through details such as [color-blocking and sportswear silhouettes](https://www.trendhunter.com/trends/needles-fw5-track-suit). The label also turns its focus to the New Jack Swing movement, which dives into the blending of R&B music and hip-hop culture. The seasonal pieces are complete of casual silhouettes such as [tracksuits, a polo, sweatpants, hoodies](https://www.trendhunter.com/trends/corteiz-7), and more. The hoodies and sweatpants are constructed from 100% cotton french terry materials to deliver soft elements and arrive in two colorways of a neutral or vibrant multicolor iteration. A standout piece from the range is the Dwight jacket and Bobby pant set, delivering piped details and ribbed bands. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Retro Sportswear Trend:** Opportunity to create more retro-inspired sportswear collections that draw inspiration from the 80s and 90s. - **New Jack Swing Fashion Trend:** Opportunity to design collections that explore the marriage of R&B music and hip-hop culture for an edgy but chic look. - **Color-blocking Style Trend:** Opportunity to innovate with color-blocking, creating fresh combinations for sportswear silhouettes. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can leverage these trends to develop new and exciting streetwear collections. - **Athletic Apparel Industry:** Athletic apparel companies can incorporate these trends to design more colorful and retro workout clothes. - **Music Industry:** The music industry can incorporate these fashion trends for music videos and concert outfits that celebrate the New Jack Swing movement. ## Related on Trend Hunter - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Retro Streetwear Capsules](https://www.trendhunter.com/trends/space-jam-30th-anniversary.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Revived Counterculture Trackwear](https://www.trendhunter.com/trends/needles-fw5-track-suit.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Film-Inspired Sneaker Capsules](https://www.trendhunter.com/trends/et-series.md)