# Fantasy Prequel Wines The Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz is Fiery By Michael Hemsworth | Published 2022-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz References: [conveniencestore](https://www.conveniencestore.co.uk/products/wolf-blass-launches-house-of-the-dragon-fire-and-blood-cabernet-shiraz/668755.article) & [wolfblass](https://www.wolfblass.com)  The Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz is arriving as part of a new partnership with [Warner Bros. Consumer Products](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) to celebrate the Game of Thrones prequel, House of the Dragon. The wine comes with three limited-edition labels, and boasts a high-quality flavor with fiery notes and a classic Australian red blend wine profile. Priced between £13 and £15, the wine is set to hit store shelves in the UK starting in August. Senior Vice President of Warner Bros. Consumer Products [EMEA](https://www.trendhunter.com/trends/19-crimes-canned-wines) Julian Moon commented on the new Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz saying, "We wanted to bring fans of the Game of Thrones franchise a wine aligned with the world of Westeros and with the anticipated premiere of House of the Dragon this summer, we knew this was the perfect time for such a wine. Wolf Blass has made something truly special, and we know fans will enjoy sipping [Wolf Blass’](https://www.trendhunter.com/trends/wolf-blass-zero) Fire & Blood Cabernet Shiraz while tuning in to House of the Dragon this August.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 33% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Tv-show-inspired Wines:** Opportunity for wineries to collaborate with TV show and movie producers to create limited-edition wines that appeal to fans and generate buzz around the release of new content. - **Limited-edition Label Wines:** Opportunity for wineries to create limited-edition label wines that celebrate special occasions, holidays, or events and appeal to collectors and gift buyers. - **Fantasy-themed Wines:** Opportunity for wineries to create fantasy-themed wines that appeal to fans of fantasy books, movies, and TV shows and generate buzz among a loyal and passionate fanbase. ### Who This Affects Most - **Wine Industry:** Wine companies can leverage limited-edition and theme-based wines to create a unique and memorable brand image that stands out in an increasingly crowded market. - **Entertainment Industry:** TV show and movie producers can collaborate with wineries to create promotional merchandise such as limited-edition wines that appeal to their fanbase and generate additional revenue streams. - **Collectibles Industry:** Collectible wine labels and bottles can appeal to wine collectors and enthusiasts who are seeking unique and valuable additions to their collections. ## Related on Trend Hunter - [Dragon-Themed Alcohol Collections](https://www.trendhunter.com/trends/cider-and-wine.md) - [TV Series Hot Sauces](https://www.trendhunter.com/trends/green-and-black-hot-sauces.md) - [Fantasy Series-Inspired Pizzas](https://www.trendhunter.com/trends/dragon-flame-pizza.md) - [Thematic Dragon-Inspired Timepieces](https://www.trendhunter.com/trends/dragon-inspired-timepieces.md) - [Fantasy Footwear Collaborations](https://www.trendhunter.com/trends/merrell-2.md) - [Fantasy-Series Inspired Eyewear](https://www.trendhunter.com/trends/diff-eyewear.md) - [Show-Inspired Coloring Books](https://www.trendhunter.com/trends/house-of-the-dragon-1.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md)