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# Japanese Floral-Themed Whiskeys
House of Suntory Unveils New Luxury Whiskeys in Time For Holidays

By Niko Pajkovic | Published 2021-11-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-suntory
References: [whiskyintelligence](https://www.whiskyintelligence.com/2021/11/new-luxury-whisky-releases-for-holiday-gifting-whisky-news/) & [house.suntory](https://house.suntory.com/en/global)

![Japanese Floral-Themed Whiskeys](https://cdn.trendhunterstatic.com/thumbs/465/house-of-suntory.jpeg)

Japanese whiskey maker House of Suntory has unveiled The [Hibiki Japanese Harmony](https://www.trendhunter.com/trends/house-of-suntory-features), a new limited-edition whiskey that arrives just in time for holiday gifting.

The perfect gift for an artistically-inclined whiskey lover, the Hibiki Japanese Harmony comes in a [specialty-designed bottled dressed with painted flowers](https://www.trendhunter.com/trends/glenfiddich-lunar-new-year) and flowing streams of water, which intend to represent Japan's twenty-four seasons. This ornately decorated bottle embraces the brand's Japanese heritage and offers shoppers a striking, one-of-a-kind design that will enhance any spirit collection.

The whiskey itself is a blend of malt and grain whiskies from the [House of Suntory Whisky’s](https://www.trendhunter.com/trends/house-of-suntory-whiskies) Yamazaki, Hakushu, and Chita distilleries. This carefully crafted combination conjures a uniquely sophisticated flavor profile with tasting notes of rose, lychee, rosemary, and sandalwood on the nose. At the same time, the palate presents flavors of honey, orange peel, and white chocolate.

Image Credit: The House of Suntory

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 37% | Activity: 35% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Artistic Bottle Design:** Creating limited edition whiskey bottles with creative and unique designs inspired by cultural elements can attract art enthusiasts and collectors.
- **Flavor Innovation:** Innovation in the flavor notes of whiskey can attract new audiences, especially those looking for a new taste experience.
- **Luxury Gifting:** Creating limited edition, high-end, luxury-themed whiskey gifts can cater to consumers looking for unique and special holiday gift options.

### Who This Affects Most

- **Alcohol and Beverage Industry:** Manufacturers can incorporate cultural elements and flavor innovation to cater to a wider audience and attract new consumers.
- **Gifts and Specialty Market:** Creating luxury-themed whiskey gifts can cater to consumers looking for unique and special holiday gift options and open new revenue streams beyond the regular buyers of whiskeys.
- **Art and Design Industry:** Collaborating with art designers to create artistic and customized whiskey bottles can result in unique and highly desirable product lines among collectors and enthusiasts.

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