<!-- canonical: https://www.trendhunter.com/trends/house-of-sunnys-new-swimwear-collection -->
<!-- robots: noindex -->

# Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes

By Katherine Pendrill | Published 2023-05-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-sunnys-new-swimwear-collection
References: [hypebae](https://hypebae.com/2023/5/house-of-sunny-inclusive-swimwear-collection-bikinis-swimsuits-images-release-date) & [houseofsunny](https://www.houseofsunny.co.uk/product-page/some-fruits-swimsuit)

[House of Sunny's](https://www.trendhunter.com/trends/house-of-sunny-1) new swimwear collection is designed to ensure consumers with bigger chest sizes can still enjoy supportive, fashion-forward styles.

House of Sunny's new swimwear collection is largely inspired by the succulent fruit stalls of Capri, Italy, and even includes a dedicated 'Some Fruits' fruit. The rest of the collection is characterized by [bright prints and retro cuts](https://www.trendhunter.com/trends/tyler-mcgillivary-3). According to brand founder Sunny Williams, the collection embodies the “old school glamor of evenings on the island," while also borrowing inspiration from the classic, low-back swimsuit that Pamela Anderson wore on 'Baywatch.'

But perhaps the best part about the new collection is the [extended sizing and support](https://www.trendhunter.com/trends/cloud-cups). Williams specifically made sure that UK size 6 to a UK size 18 would be available for all items, to ensure a wide range of consumers would access the collection.

Image Credit: House of Sunny, [hypebae](https://hypebae.com/2023/5/house-of-sunny-inclusive-swimwear-collection-bikinis-swimsuits-images-release-date), [houseofsunny](https://www.houseofsunny.co.uk/product-page/some-fruits-swimsuit)

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 80% | Activity: 81% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Inclusive Swimwear:** There is an opportunity for swimwear brands to create collections that cater to a wider range of body types and sizes, providing inclusive and supportive styles for all.
- **Retro-inspired Swimwear:** Swimwear collections that draw inspiration from past trends, such as retro cuts and nostalgic prints, can offer unique and fashion-forward options for consumers.
- **Sustainable Swimwear:** Swimwear brands that prioritize sustainability by using eco-friendly materials and production methods can appeal to consumers who value environmental responsibility in their purchases.

### Who This Affects Most

- **Fashion:** In the fashion industry, there is an opportunity for brands to create swimwear collections that are both stylish and inclusive, meeting the needs of a diverse range of consumers.
- **Retail:** The retail industry can benefit from offering swimwear collections that cater to a wider range of body types and sizes, improving accessibility and inclusivity for consumers.
- **Sustainability:** Swimwear collections that prioritize sustainability can contribute to the growth of the sustainable fashion industry, appealing to consumers who prioritize environmental responsibility in their purchases.

## Related on Trend Hunter

- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md)
- [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)
- [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md)
- [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)
- [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md)
- [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)
- [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)
- [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)
