# Prom Fashion Pop-Ups House of Prom is a Limited-Time Pop-Up for Prom Goers By Laura McQuarrie | Published 2023-02-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-prom References: [bakercityherald](https://www.bakercityherald.com/ae/entertainment/david-s-bridal-opens-doors-to-house-of-prom-a-limited-time-exclusive-pop-up/image_54de4423-f677-5df8-9ebd-95a136707b6d.html) & [davidsbridal](https://www.davidsbridal.com/stores/prom-popup-stores) [David's Bridal](https://www.trendhunter.com/trends/bridal-ondemand-delivery) newly opened the doors to [House of Prom](https://www.trendhunter.com/trends/house-of-gloss), a limited-time and exclusive pop-up for prom-goers across the United States. There are five locations where Gen Z will be able to complete their look for prom from head to toe. Exclusive brands like TikTok-popular Jules & Cleo are available at the prom pop-ups. Throughout the opening weekend of House of Prom (February 4th to 5th,) the first 25 customers who make an in-store purchase will walk home in a dazzling new pair of David's Bridal x Betsey Johnson exclusive platform sneakers, while supplies last. Additionally, high school students can earn points through the [Diamond Prom](https://www.trendhunter.com/trends/davids-bridal-1) loyalty program, and get great perks at every level, plus the chance to enter to win a scholarship and a photo booth for their school events. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 55% | Activity: 39% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Prom Pop-up Shops:** David's Bridal's House of Prom is a temporary store that caters to prom-goers. - **Exclusive Prom Brands:** Trendy brands like Jules & Cleo are exclusively available at House of Prom. - **Promotions and Rewards:** The Diamond Prom loyalty program offers perks and a chance to win a scholarship. ### Sectors Adopting This - **Retail:** Physical retail stores can benefit from creating limited-time pop-up shops that cater to specific markets. - **Fashion:** Fashion brands can differentiate themselves by offering exclusive products through pop-up shops. - **Education:** School events can partner with companies like David's Bridal to provide scholarships and rewards to students. ## Related on Trend Hunter - [Inclusive Prom Dress Collections](https://www.trendhunter.com/trends/prom-collection.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Forward-Thinking Wedding Pop-Ups](https://www.trendhunter.com/trends/anthropologie-weddings-x-pinterest.md) - [Prom-Themed Temporary Tattoos](https://www.trendhunter.com/trends/temporary-tattoo-prom.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Bridal On-Demand Delivery Partnerships](https://www.trendhunter.com/trends/bridal-ondemand-delivery.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md)