# Community-Building NFTs The House of Petals NFT Project Aims to Develop an Authentic Community By Elena Rahman | Published 2022-04-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-petals References: [bitcoinist](https://bitcoinist.com/house-of-petals-to-launch-its-metaverse-nft-collection-this-year/) & [instagram](https://www.instagram.com/houseofpetalsonmain/?hl=en)  The House of Petals ([HOP](https://www.trendhunter.com/trends/hostel-hop)) NFT project aims to bring the brand's spirit into the metaverse. House of Petals is known for its flower shop by day and Hollywood speakeasy by night business model. The brand is entering the NFT industry with help from an elite team of experts from the crypto, digital marketing, and business space. Top digital artists and creators were onboarded to the project to create unique 3D avatars. The team is dedicated to making innovative and whimsically digital artwork. Over 5K membership tokens will be available for the initial minting of the [House of Petals NFT](https://www.trendhunter.com/trends/sothebys-metaverse) project. Each member will be invited to real-world and virtual experiences. In addition, members can mint flowers or guitars and use them to own an avatar. Community members in the HOP space will have special access to meta-venue events, and greenroom hangouts with artists, players, and influencers. Image Credit: House of Petals ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 61% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Community-building Nfts:** The HOP NFT project aims to develop an authentic community through unique 3D avatars and real-world and virtual experiences. - **Meta-venue Experiences:** HOP community members will have special access to meta-venue events, creating opportunities for innovative virtual experiences. - **Collaboration Between Traditional Businesses and Crypto Experts:** House of Petals is entering the NFT industry with an elite team of experts from the crypto, digital marketing, and business space, indicating a trend of collaboration between traditional businesses and crypto experts. ### Who This Affects Most - **Retail:** The House of Petals NFT project demonstrates the potential for NFTs to be used in retail industries, creating opportunities for personalized and unique experiences for customers. - **Entertainment:** The HOP NFT project blurs the line between physical and virtual experiences, creating opportunities for innovative and immersive entertainment experiences. - **Marketing:** Collaboration between traditional businesses and crypto experts, as seen in the HOP NFT project, presents opportunities for new and innovative marketing strategies and partnerships. ## Related on Trend Hunter - [Cannabis-Powered NFT Collections](https://www.trendhunter.com/trends/secret-sesh-nft.md) - [Interactive Virtual Tokens](https://www.trendhunter.com/trends/nft-the-meeting-place.md) - [Exclusive NFT Clubs](https://www.trendhunter.com/trends/exclusive-nft-clubs.md) - [Superbowl Virtual Communities](https://www.trendhunter.com/trends/fluf-haus.md) - [Streetwear-Inspired NFTs](https://www.trendhunter.com/trends/hapebeasts.md) - [Metaverse-Focused Entrepreneurial Events](https://www.trendhunter.com/trends/metapreneurs.md) - [Consumer-Collaborated NFTs](https://www.trendhunter.com/trends/friendsies.md) - [Metaverse Pop-Up Shops](https://www.trendhunter.com/trends/virtual-pop-up-store.md) - [Public NFT Membership Systems](https://www.trendhunter.com/trends/io-membership-nft.md)