# Fresh Farmland Editorials The 'House of Matching Colours' Debut Collection is Pretty and Light By Souzan Michael | Published 2011-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-matching-colours References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/house-of-matching-colours-is-nice.aspx) & [notevenforcake.wordpress](http://notevenforcake.wordpress.com/category/house-of-matching-colours/) In what may very well be the prettiest ethereal lookbook imaginable, the '[House of Matching Colours](https://www.trendhunter.com/trends/house-of-sunny-1)' debut collection is the best in farmland photography. With the sun shining and flowy dresses in chiffon and sheer blush-toned fabrics acting as the most prominent looks in the collection, this is the ultimate line for girly girls. The House of Matching Colours debut collection is called 'Nice,' a fitting name for the lovely line and even lovelier lookbook that is sure to put a smile on your face. Designer Paula Selby Avellaneda started out in the industry by making stage costumes for the likes of Peaches, Patrick Wolf and Saint Saviour, which explains the [playful feel in her pieces](https://www.trendhunter.com/trends/wild-rose-sparrow). Take a look at the House of Matching Colours Nice collection for some simply stunning pieces. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 84% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Ethereal Lookbooks:** Disruptive innovation opportunity: Creating immersive and visually stunning online lookbooks that incorporate interactive elements and virtual try-on technology. - **Girly Girl Fashion:** Disruptive innovation opportunity: Designing sustainable and eco-friendly clothing lines that cater to the girly girl aesthetic, using recycled materials and organic fabric. - **Stage Costume Designs:** Disruptive innovation opportunity: Collaborating with technology companies to develop advanced stage costumes that integrate lighting effects, sensors, and interactive features for performances. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Implementing augmented reality (AR) technology in physical stores to create personalized shopping experiences and virtual try-ons. - **Sustainable Fashion:** Disruptive innovation opportunity: Partnering with textile technology companies to develop new eco-friendly fabrics and manufacturing processes that reduce the environmental impact of fashion production. - **Performing Arts:** Disruptive innovation opportunity: Exploring the integration of wearable technology in stage costumes to enhance performances and create immersive experiences for audiences. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Romantic Pre-Spring Capsules](https://www.trendhunter.com/trends/house-of-sunny-1.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md)