# Ceremonial Green Tea Sets House of Matcha Puts a Modern Twist on Traditional Japanese Tea Ritual By Meghan Young | Published 2016-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-matcha References: [houseofmatcha.jp](https://houseofmatcha.jp/) [House of Matcha](https://www.trendhunter.com/trends/on-the-rocks-x-house-of-suntory) brings ceremonial-grade Japanese green tea to New York City and beyond. Shipped fresh from Kyota in airtight cans, this striking brand essentially encapsulates the founder's background in design and health. A designer-turned-trainer, Stephen Cheuk also harbored a deep passion for [matcha tea](https://www.trendhunter.com/trends/kyoto-matcha-latte) and decided to take a turn at the industry himself. The result was House of Matcha, which not only sells quality products, but also those with a [modern twist](https://www.trendhunter.com/trends/matcha-liqueurs). This twist is sure to speak to urban dwellers as much as those with an appreciation for tradition. What sets House of Matcha apart from its competitors -- there are many considering the current craze -- is the fact that it sources it directly from its native land. Three different matcha blends are available right now. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ceremonial-grade Japanese Green Tea:** Disruptive innovation opportunity: Developing sustainable and eco-friendly packaging solutions to complement the premium quality of the tea. - **Modern Twist on Traditional Tea Ceremony:** Disruptive innovation opportunity: Creating immersive and technology-driven experiences that combine traditional tea rituals with modern aesthetics. - **Direct Sourcing From Native Land:** Disruptive innovation opportunity: Implementing blockchain technology to provide transparent and verifiable supply chain practices, ensuring traceability and authenticity. ### Where This Applies - **Beverage Packaging:** Disruptive innovation opportunity: Developing sustainable and eco-friendly packaging solutions to meet the increasing demand for premium and eco-conscious beverage products. - **Hospitality and Experiential Retail:** Disruptive innovation opportunity: Collaborating with hotels, restaurants, and retailers to create immersive tea experiences that blend tradition and modernity, appealing to both local and international consumers. - **Supply Chain and Blockchain Technology:** Disruptive innovation opportunity: Implementing blockchain technology in the tea industry to enhance transparency, traceability, and trust among consumers, supporting fair trade practices and ensuring product authenticity. ## Related on Trend Hunter - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Monochromatic Matcha Mixing Sets](https://www.trendhunter.com/trends/fellow-matcha-set.md) - [Umami-Forward Matcha Blends](https://www.trendhunter.com/trends/theother-masters-blend.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Japanese-Sourced Organic Matcha Products](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Comprehensive Matcha Ceremony Sets](https://www.trendhunter.com/trends/matcha-ceremony-set.md) - [Retailer-Exclusive Matcha Lines](https://www.trendhunter.com/trends/aiya-america.md)