# Shaman-Chic Couture Cartier Wears House of Malakai Headresses in These Edgy Editorials By Josh Triantafilou | Published 2012-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-malakai References: [twistedlamb](http://www.twistedlamb.com/2012/04/exclusive-willy-cartier-for-twistedlamb.html) & [houseofmalakai](http://houseofmalakai.com/) In these editorials shot by New York-based photographer Julia Comita, model Willy Cartier is adorned with eccentric headdresses designed by [House of Malakai](https://www.trendhunter.com/trends/uno-beach-house). In virtually every photograph, Cartier is shown wearing dark, brooding expressions and striking pensive poses. Dirt-stained, well-worn gray bricks serve as the backdrop to most of photographs. Because the model is often shot standing in a corner, the brick-walls make their way into the foreground, thereby occupying a prominent position in each photograph. These gritty urban settings go well with the [tribal-inspired couture](https://www.trendhunter.com/trends/khaotique-noir) that Cartier wears. As far as the headdresses go, many are made from long, [exotic feathers](https://www.trendhunter.com/trends/untamed-nature) while others are bedazzled in spikes. The rest of his outfit is similarly inspired. Loose, flowing cloaks and knee-high leather boots help to accentuate the obscure and dark atmosphere of the shots. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Tribal-inspired Couture:** Opportunity for designers to create fashion pieces with tribal elements and unconventional materials. - **Exotic Feather Accessories:** Potential for accessory designers to explore the use of long, exotic feathers in their designs. - **Gritty Urban Aesthetic:** Opportunity for photographers and artists to capture the combination of urban grittiness and high fashion. ### Where This Applies - **Fashion Design:** Fashion designers can incorporate tribal elements and unconventional materials into their collections. - **Accessory Design:** Accessory designers can experiment with incorporating long, exotic feathers into their products. - **Photography and Art:** Photographers and artists can explore the juxtaposition of urban grittiness and high fashion in their work. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Equilibrium-Evoking High Jewelry Concepts](https://www.trendhunter.com/trends/high-jewelry-collections1.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)