# Nutritional Nut-Powered Snack Bars House of Macadamias Snack Bars Come in Three Flavors By Michael Hemsworth | Published 2022-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-macadamias References: [foodbev](https://www.foodbev.com/news/house-of-macadamias-debut-better-for-you-snack-bars/) & [houseofmacadamia](https://houseofmacadamia.com)  The [House of Macadamias](https://www.trendhunter.com/trends/govee-x-house-of-the-dragon) snack [bars](https://www.trendhunter.com/trends/oat-butter-bars) are a line of nutritious, delicious products for consumers to enjoy when hunger strikes. The products come in three flavors including Salted Carmel, Chocolate Coconut and [Dark Chocolate Macadamia](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar), which are each crafted with a 100% plant-based recipe. The bars are crafted with vegan, Keto and Paleo lifestyles in mind, and are arriving at UK retailers starting this month. Co-Owner Brandon Heimstra commented on the new House of Macadamias snack bars saying, "As a transparent brand that makes no bones about the fact that macadamias will always be the first name on our ingredient decks (between 45-98% content), we are equally clear that will never denigrate their discerning reputation or our wider wellness focus by surrounding them with refined sugar, cheap fillers or any synthetic nasties.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 54% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Snack Bars:** Brands can develop snack bars with 100% plant-based recipes to cater to vegan, Keto, and Paleo lifestyles. - **Nut-powered Products:** Brands can create products that highlight the use of nutrient-dense nuts as the primary ingredient to attract consumers looking for healthier snack options. - **Transparency in Ingredient Sourcing:** Brands can gain consumer trust by being transparent and upfront about the ingredients used in their products, and avoiding the use of refined sugar, cheap fillers, or synthetic additives. ### Industries Being Reshaped - **Healthy Snacks:** Brands in the healthy snacks industry can invest in creating vegan, Keto, and Paleo-friendly snack bars using nutrient-dense nuts as the primary ingredient. - **Nut-based Products:** Brands in the nut-based products industry can create products that highlight the use of various nuts as the primary ingredient to cater to consumers who prioritize nutrition and health. - **Transparency in Food Industry:** Brands in the food industry as a whole can gain consumer trust by being transparent and upfront about the sourcing of their ingredients and avoiding the use of refined sugar, cheap fillers, or synthetic additives. ## Related on Trend Hunter - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Comforting Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/tosi-superbites-bars.md) - [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Crispy Nut-Packed Protein Bars](https://www.trendhunter.com/trends/pip-nut-protein-bars.md)