# Ethically-Made Premium Turkish Towels House of Jude Offers Turkish Towels, Bedding, and More By Grace Mahas | Published 2021-03-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-jude References: [houseofjude](https://www.houseofjude.ca/) & [instagram](https://www.instagram.com/houseofjude/) [House of Jude](https://www.trendhunter.com/trends/house-of-hackney), a beloved Canadian brand renowned for its [premium quality](https://www.trendhunter.com/trends/premium-home-textiles), offers a range of [Turkish towels, Turkish bedding, waffle blankets](https://www.trendhunter.com/trends/pom-pom-at-home), and more. The draw of Turkish towels are their incredible absorbency rate and ability to dry quickly. Coupled with their compact nature, these towels store well and are travel-friendly, making them ideal for contemporary consumers seeking durable pieces that will remain with them for years to come. House of Jude was launched by a mother seeking a hooded baby towel for her little one, Jude. Unable to find a traditional Turkish weave, Kristina and her partner, John, launched the brand to provide ethically-made and environmentally-friendly Turkish products to North American consumers. The entire House of Jude collection is available to purchase online with prices starting at $16.00 CAD. Image Credit: House of Jude ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Turkish Textile Industry:** The emphasis on ethically-made and environmentally-friendly Turkish products can inspire innovation opportunities in sustainable practices and materials for the textile industry. - **Travel-friendly Products:** The compact and absorbent nature of Turkish towels can inspire innovation opportunities for travel-sized products in various industries, such as personal care and hospitality. - **Direct-to-consumer Brands:** The success of House of Jude as an online-only brand can inspire innovation opportunities for direct-to-consumer models across different industries, such as home goods and fashion. ### Where This Applies - **Textile Industry:** The emphasis on ethically-made and environmentally-friendly Turkish products can inspire innovation opportunities in sustainable practices and materials for the textile industry. - **Hospitality Industry:** The compact and absorbent nature of Turkish towels can inspire innovation opportunities for travel-sized products in the hospitality industry. - **Direct-to-consumer Industry:** The success of House of Jude as an online-only brand can inspire innovation opportunities for direct-to-consumer models across different industries, such as home goods and fashion. ## Related on Trend Hunter - [Eco Hospitality Towels](https://www.trendhunter.com/trends/turkish-towels.md) - [Comfort-Focused Home Essentials](https://www.trendhunter.com/trends/everlayer.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Understated Ultra-Soft Blankets](https://www.trendhunter.com/trends/the-blanket.md) - [Organic Cotton Towels](https://www.trendhunter.com/trends/plush-turkish-cotton.md) - [Quick-Drying Luxury Towels](https://www.trendhunter.com/trends/rebecca-udall.md) - [Refined Terry Bath Towels](https://www.trendhunter.com/trends/terry-bath-towel.md) - [Luxurious Textured Soft Towels](https://www.trendhunter.com/trends/textured-soft-towel.md) - [High-Quality Cotton Towels](https://www.trendhunter.com/trends/cotton-towels.md)