<!-- canonical: https://www.trendhunter.com/trends/house-of-ismay -->
<!-- robots: noindex -->

# Vintage Book Brooches
House of Ismay Creates Adorable Literary Accessories

By Meghan Young | Published 2014-03-19 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-ismay
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/house-of-ismay-book-page-brooches) & [etsy](https://www.etsy.com/shop/houseofismay)

The work of House of Ismay, an [Etsy](https://www.trendhunter.com/trends/dreamachineworks) shop founded by London-based Sarah, will steal book lovers' hearts instantly. It is mainly comprised of [adorable brooches](https://www.trendhunter.com/trends/pretty-weird) that have been cut out of [classic novels](https://www.trendhunter.com/trends/booksy) including 'Of Mice and Men,' 'The Adventures of Sherlock Holmes' and 'Lord of the Flies.' But what makes House of Ismay's accessories especially precious are the forms they take on.

Inspired entirely by the books they are made out of, House of Ismay shapes the cutout texts in rabbits, birds, hearts and more to represent the common symbol of 'Alice's Adventures in Wonderland and Through the Looking Glass,' 'To Kill a Mockingbird' and 'Pride and Prejudice,' respectively. The artist writes, "Using recycled and reclaimed vintage materials helps to create products that have an instant feeling of history and familiarity."

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 66% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books)

## Key Themes

### Key Themes Behind This Trend

- **Literary Brooches:** Creating brooches out of classic novels offers a unique way for book lovers to express their passion.
- **Recycled and Reclaimed Materials:** Using vintage materials for accessories creates a sense of history and nostalgia, appealing to environmentally conscious consumers.
- **Novel-inspired Symbolism:** Shaping cutout texts into familiar symbols from famous books offers a wearable representation of literary themes.

### Where This Applies

- **Fashion Accessories:** The fashion accessories industry can explore incorporating novel elements into their collections to appeal to literature enthusiasts.
- **Upcycling and Sustainable Fashion:** The upcycling and sustainable fashion industry can leverage the use of recycled and reclaimed materials for unique, eco-friendly products.
- **Gift and Novelty:** Gift and novelty retailers can offer literary-themed brooches as a distinctive gift option for bookworms and literary enthusiasts.

## Related on Trend Hunter

- [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md)
- [Detailed Ceramic Book Vases](https://www.trendhunter.com/trends/biblio-bloom.md)
- [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md)
- [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md)
- [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md)
- [Unique Book-Inspired Fans](https://www.trendhunter.com/trends/book-shaped-fans.md)
- [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md)
- [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md)
- [Book-Themed Home Decor Collections](https://www.trendhunter.com/trends/eloise-collection.md)
