# Stripped Cool-Girl Lookbooks Eliza Cummings Stars in the House of Holland Eyewear Campaign By Farida Helmy | Published 2014-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-holland-eyewear References: [fashiongonerogue](http://www.fashiongonerogue.com/eliza-cummings-strips-house-holland-summer-2014-eyewear-campaign/) & [houseofholland](http://www.houseofholland.co.uk/collections/eyewear) Taking on a cheeky and retro look, cool-girl Eliza Cummings stars in the House of Holland Eyewear Summer 2014 campaign. The stunning British model takes it all off and poses in a series of black and white images that channel the sort of chic and effortless cool that comes from within -- and in Cumming's case, her nude figure proves she doesn't need to add anything on to give her flair or style. The House of Holland Eyewear Summer 2014 campaign has a distinctively eclectic feel and was captured by photographer Damon Baker. “Eliza has worked with us many times at House of Holland and is an amazing girl who [epitomizes] the House of Holland spirit. I love working with her and the images only get better,” says designer Henry Holland. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 71% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Cheeky Lookbooks:** Brands can create campaigns featuring models with unconventional poses and looks to showcase their distinct brand personality. - **Retro Fashion:** Encourage a resurgence of vintage styles and aesthetics in fashion. - **Nude Art:** Brands can incorporate artful nudity into their advertising campaigns to appeal to consumers who prioritize creativity and authenticity. ### Who This Affects Most - **Fashion:** Brands can use creative advertising initiatives to highlight their unique brand identity and stand out in the competitive fashion industry. - **Art & Photography:** Professional photographers can use unconventional poses and techniques to produce shocking and thought-provoking photo sessions. - **Beauty:** Beauty companies can incorporate edgy and unconventional aesthetics to appeal to a customer base that values individuality and uniqueness. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)