# Celebrity Designer Pop-Up Retail The House of Harlow 1960 Pop-Up Shop is a First for the Brand By Rebecca Byers | Published 2015-07-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-harlow References: [la.racked](http://la.racked.com/2015/7/1/8876859/nicole-richie-house-of-harlow) & [hollywoodreporter](http://www.hollywoodreporter.com/news/nicole-richies-house-harlow-1960-806365) This rustic and bohemian-inspired pop-up shop is the first physical location for the successful brand from Nicole Richie. Filled with ethereal, luxurious accents such as beach wood on which jewelry is displayed, the pop-up is a fun and eclectic mix of retro and rustic design. Housed inside a commercial space at LA's the Grove, the stunning [House of Harlow](https://www.trendhunter.com/trends/house-of-gloss) 1960 pop-up shop as designed by interiors guru Masha Gordon, who has worked closely with Richie on numerous occasions. Billed as a "head-to-toe glamour fest," the pop-up retail experience includes in-person events with Richie's friends like Katherine Power of Who What Wear fame and Simone Harouche, stylist and designer. The chic pop-up displays the current selection of clothing, jewelry and accessories from the line and include a mini Pressed Juicery stand so that customers can stay well-hydrated during their visit. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Pop-up Retail Trend:** The increased popularity of pop-up shops provides an opportunity for businesses to experiment with different retail spaces and introduce their brand in new locations. - **Celebrity Designer Trend:** Partnering with a celebrity designer or influencer can increase brand exposure and drive sales through exclusive collections and collaborations. - **Luxury Bohemian Trend:** The rise of luxury bohemian style presents an opportunity for brands to incorporate natural materials and retro design elements into their products and store experiences. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can embrace the pop-up trend by creating temporary retail spaces to test new collections and increase brand engagement. - **Interior Design Industry:** The increased demand for well-designed and visually appealing pop-up shops presents an opportunity for interior designers and architects to showcase their skills and creativity. - **Juice Bar Industry:** Partnering with retailers to set up mini juice bars in pop-up shops can increase exposure for the juice bar industry and offer customers a convenient way to purchase healthy beverages. ## Related on Trend Hunter - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Exclusive Blush Pop-Ups](https://www.trendhunter.com/trends/pocket-blush-pop-up.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Shoe Brand Pop-Up Shops](https://www.trendhunter.com/trends/autry-opens-an-ibiza-popup.md)