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# Chicken-Themed Hotels
The House of Harland by KFC Has a Dedicated Chicken Concierge Service

By Laura McQuarrie | Published 2021-08-04 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-harland-by-kfc
References: [designtaxi](https://designtaxi.com/news/415074/KFC-To-Open-Crisp-House-Of-Harland-Hotel-With-Chicken-Concierge-Service/) & [uk.hotels](https://uk.hotels.com/ho2239245280/)

Fans of fried chicken who also love to travel will find themselves eager to make their way to The House Of Harland by [KFC](https://www.trendhunter.com/trends/kfc-staycation), a new hotel in Shoreditch that's popping up for just a short period of time. The name of the hotel comes from KFC founder Colonel Sanders, who was also known as Harland David Sanders.

Guests will make their way to the hotel in the Colonelmobile and once inside, guests will discover chicken-themed decor, a cinema room with "chick-flicks," themed arcade games and even a concierge service that lets people press a button for chicken.

The hotel is set to be open for just 11 consecutive night in August, which references the fried chicken chain's famed 11 herbs and spices.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 75% | Activity: 74% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels)

## Key Themes

### Key Themes Behind This Trend

- **Chicken-themed Hotels:** Hotels with a unique chicken-themed experience can become a new trend in the hospitality industry.
- **Pop-up Hotels:** Pop-up hotels are becoming an exciting new trend in the hospitality industry and can offer a unique experience to travelers.
- **Brand-centric Hotels:** More companies can venture into brand-centric hotels which offers immersive experiences for guests.

### Where This Applies

- **Hospitality:** Hospitality industry can make use of unique themes like Chicken or other pop culture references to create unique guest experiences.
- **Food and Beverage:** Fast food chains like KFC can create more opportunities for cross-promotion of their brand with pop-up hotels.
- **Marketing:** Marketing agencies can learn from the success of the KFC pop-up hotel concept and create similar brand activations for their clients in different industries.

## Related on Trend Hunter

- [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md)
- [Chicken-Themed Cabin Getaways](https://www.trendhunter.com/trends/cozy-cabin.md)
- [In-Suite Savory Waffles](https://www.trendhunter.com/trends/mom-flies-the-coop.md)
- [Hybrid Fast Food Pubs](https://www.trendhunter.com/trends/colonels-arms.md)
- [Oversized Chicken Sandwich Pillows](https://www.trendhunter.com/trends/chicken-sandwich-snuggler.md)
- [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md)
- [Fine Dining QSR Pop-Ups](https://www.trendhunter.com/trends/kfc-degustation.md)
- [Unconventional Soothing Sleep Aids](https://www.trendhunter.com/trends/kentucky-fried-chicken-rain.md)
- [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md)
