# Hyperconnected Townhouses EE's House of Fibre Shows the Power of Its Full Fibre Max Broadband By Laura McQuarrie | Published 2022-02-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-fibre References: [campaignlive](https://www.campaignlive.co.uk/article/ee-opens-hyperconnected-townhouse/1748072)  British mobile network operator and internet service provider [EE](https://www.trendhunter.com/trends/green-planet) created the House of Fibre as a way to demonstrate what its Full Fibre Max broadband is capable of. The experience invites guests into a hyperconnected townhouse, complete with an interactive kitchen, buffer-free living room and a tech-fueled gym. The power of its Full Fibre Max broadband is applied to everything from cooking to gaming with a cooking experience was hosted by chef and former The Great British Bake Off contestant Mark Lutton, and a [gaming masterclass](https://www.trendhunter.com/trends/henkel-house) led by professional Fifa players Tom "XL Tom" Lees and Nathan "Zelonius" Horton. The space is stocked with a variety of tech-focused equipment, including virtual reality headsets, large entertainment screens, wearables and smart mirrors. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Full Fibre Max Broadband:** The demand for uninterrupted and quality internet services is giving rise to Full Fibre Max Broadband empowering the hyperconnectivity of townhouses and smart homes. - **Hyperconnectivity:** The trend of townhouses and smart homes becoming more and more interconnected signify the need for data sharing, efficient system maintenance, and system integration. - **Tech-focused Equipment:** The incorporation of tech-focused equipment like virtual reality headsets, large entertainment screens, wearables and smart mirrors into homes brings about disruptive opportunities in the tech industry. ### Who This Affects Most - **Broadband and Internet Service Providers:** ISP's have the opportunity to offer the hyperconnectivity experience of townhouses and smart homes while providing quality internet services. - **Home Automation:** The demand for integration of home automation technology that connects all home devices empowers the room for home automation tech startups. - **Virtual and Augmented Reality:** The use of virtual reality tech and smart mirrors in homes signify the need for innovation in the virtual and augmented reality industry. ## Related on Trend Hunter - [WiFi 7-Enabled Internet Services](https://www.trendhunter.com/trends/ee-full-fibre-broadband.md) - [Ultra-Speedy Internet Services](https://www.trendhunter.com/trends/sky-broadband-wifi-max.md) - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [Accessible WiFi 7 Routers](https://www.trendhunter.com/trends/ee-smart-hub-7-plus.md) - [Ultra-Speedy Internet Packages](https://www.trendhunter.com/trends/sky-broadband-gigafast.md) - [Mixed-Reality Treasure Hunts](https://www.trendhunter.com/trends/mixed-reality-treasure-hunt.md) - [Future-Ready Networking Solutions](https://www.trendhunter.com/trends/eero-max-7.md) - [Smart Home Telecom Routers](https://www.trendhunter.com/trends/xfi-advanced-gateway.md) - [Portable High-Speed Internet Cubes](https://www.trendhunter.com/trends/5g-tcl-hh500v-gigacube.md)