# Community-Focused Boutiques The 'House Of' Boutique Promotes Tennessee Fashion Designers By Rahul Kalvapalle | Published 2016-04-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-fashion-boutique References: [tennessean](http://www.tennessean.com/story/money/2016/04/20/belmont-students-open-fashion-boutique/83292674/) [House Of](https://www.trendhunter.com/trends/house-id) is a brand new fashion boutique, located in Nashville, that is run by students and designed to promote the growing fashion community in the state of Tennessee. Located at 2006 Belmont Blvd, this fashion boutique is part of a unique collaboration between entrepreneurship students at Belmont University and the non-profit [Nashville Fashion Alliance](https://www.trendhunter.com/trends/mary-browns-chicken). The boutique sells a rotating cast of products all designed in Tennessee, with offerings ranging from clothing and accessories to home-focused design products. In addition to providing learning opportunities for entrepreneurship students and promoting upcoming designers in the state, House Of will also host in-store programs and networking events. Ultimately, House Of is bidding to have a multi-pronged effect on the community by promoting fashion designers and provoking dialogue on community-focused business. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Community-focused Fashion:** The trend of community-focused fashion boutiques creates opportunities for brands to engage with local designers and connect with the local community. - **Entrepreneurship Education:** The trend of entrepreneurship students running boutiques provides disruptive innovation opportunities for hands-on learning experiences and fostering creativity in the fashion industry. - **Fashion Networking Events:** The trend of fashion boutiques hosting in-store programs and networking events opens avenues for industry professionals and emerging designers to connect and collaborate. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can capitalize on the community-focused boutique trend by supporting local designers and promoting products with a sense of community. - **Education:** The education industry can explore partnerships with entrepreneurship programs to provide real-world learning experiences for students interested in the fashion industry. - **Event Planning:** The event planning industry can leverage the trend of fashion networking events by organizing and facilitating collaborations between fashion professionals and emerging designers. ## Related on Trend Hunter - [Cozy Fashion Flagship Stores](https://www.trendhunter.com/trends/bash-flagship-store.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md) - [Luxurious Department Stores](https://www.trendhunter.com/trends/antidote.md) - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [Luxe Fashion-House Concept Stores](https://www.trendhunter.com/trends/gold-house.md) - [Locally Focused Footwear Stores](https://www.trendhunter.com/trends/neighborhood-concept-store.md)