# Vegan Couture Campaign The House of Dior Goes Vegan with Natalie Portman By Amanda Chang | Published 2011-01-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-dior-goes-vegan References: [ecorazzi](http://www.ecorazzi.com/2010/12/10/natalie-portman-gets-dior-to-make-her-vegan-shoes/) If you heard the rumor that the [House of Dior](https://www.trendhunter.com/trends/dior-2024-campaign) goes vegan for the new Miss Cherie ad campaign, you heard correctly. When animal activist Natalie Portman was dubbed the new face of the Miss Cherie ad campaign, the House of Dior was obligated to create animal-cruelty free shoes, as Portman refuses to wear any leather. While Portman has already designed her own line of [vegan shoes](https://www.trendhunter.com/trends/athletic-bouldering-shoe) for Te Casan, perhaps her collaboration with House of Dior will inspire Dior's vegan urge to strike again for consumers. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Vegan Fashion:** Opportunity for fashion brands to tap into the growing demand for vegan fashion products. - **Celebrity Endorsement:** Opportunity for brands to collaborate with celebrities who share similar values to promote ethical and sustainable practices. - **Animal-friendly Advertising:** Opportunity for brands to use animal-friendly advertising to cater to the increasing number of consumers who are conscious about animal welfare. ### Where This Applies - **Fashion Retail:** Retailers can use this trend to create and market their vegan fashion products to consumers. - **Celebrity Endorsement Services:** Agencies can provide the services of connecting brands with celebrities who have similar values and can endorse their products. - **Advertising and Marketing:** Marketing and advertising agencies can cater to the needs of brands who want to create animal-friendly campaigns. ## Related on Trend Hunter - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md) - [Vegan Celebrity-Inspired Sneakers](https://www.trendhunter.com/trends/nicki-minaj-2.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md)