# Tough Chick Biker Photos Beyonce's House of Dereon Ad Features Her as a Blond Motorcyclist By Allison Love | Published 2010-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-dereon-ad References: [cocoperez](http://cocoperez.com/2010-08-09-rihanna-beyonce-gets-tough-for-dereon) & [revistaquem.globo](http://revistaquem.globo.com/Revista/Quem/0,,EMI161665-8197,00.html) Beyonce's new [House of Dereon](https://www.trendhunter.com/trends/uno-beach-house) ad features the singing sensation in a new look. The artist is featured looking rough and tough atop [quite a large bike](https://www.trendhunter.com/trends/bobber-motorbikes), adorned in [temporary tattoos](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) and blond hair. She looks more like the Rihanna type than her normal chic and demure self. Beyonce's new House of Dereon ad is quite fierce, showing off the icon's dangerous style, while making the clothes look irresistible. It pays to be the model for your own clothing line. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Tough Chick Biker Culture:** There's an opportunity for apparel and accessories companies to create lines specifically tailored towards women who enjoy the biker culture and lifestyle. - **Celebrity-owned Clothing Lines:** The success of Beyonce's House of Dereon shows that celebrity-owned clothing lines have the potential to draw in huge amounts of consumers and create a strong brand presence in the industry. - **Fierce and Bold Marketing:** Marketing campaigns that showcase a strong, bold, and fearless image have been effective in drawing in audiences and increasing brand recognition and loyalty. ### Industries Being Reshaped - **Apparel Manufacturing:** The use of unique designs and styles inspired by the biker culture can help attract a niche audience and create a loyal customer base in the apparel industry. - **Celebrity Entrepreneurship:** The success of House of Dereon shows that there's a potential for celebrities to create successful clothing lines while leveraging their brand power and popularity. - **Marketing and Advertising:** Creating bold and daring ad campaigns can be effective in generating buzz, attracting new customers, and building brand recognition in the marketing and advertising industry. ## Related on Trend Hunter - [Custom-Built Sci-Fi Series Motorcycles](https://www.trendhunter.com/trends/bumblebee-bike.md) - [Futuristic Motorbike Designs](https://www.trendhunter.com/trends/the-braun-motorbike.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Dapper Dual-Tone Superbike Concepts](https://www.trendhunter.com/trends/bmw-motorrad-ch4-superbike.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Chic SUV-Inspired Motorcycles](https://www.trendhunter.com/trends/land-rover-defender-700-motorcycle.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)