# Celebrity-Endorsed RTD Margaritas Jennifer Lopez's House of Delola Debuts a Pre-Mixed Margarita By Kanesa D | Published 2024-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-delola References: [thedrinksbusiness](https://www.thedrinksbusiness.com/it/2024/05/j-lo-launches-rtd-margarita/) & [delolalife](https://delolalife.com/)  Jennifer Lopez has expanded her The House of Delola beverage line by introducing a [pre-mixed Margarita](https://www.trendhunter.com/trends/pre-mixed-margaritas). This new addition to the portfolio is a [ready-to-drink (RTD) cocktail](https://www.trendhunter.com/trends/new-mix) with an alcohol by volume (ABV) of 12.5%. Each serving of this Light Margarita contains only 125 calories, significantly lower than the 200-300 calories typically found in a classic Margarita. The Light Margarita is available in a 750ml bottle and has a recommended retail price (RRP) of $19.99. It joins the previously launched beverages in The House of Delola collection, which include the Bella [Berry](https://www.trendhunter.com/trends/pick-n-spritz), Paloma Rosa, and L’Orange Spritz. “By introducing Delola to the world, we wanted to provide world-class cocktails without all of the calories and effort. The Delola Light Margarita is fresh and delicious with premium tequila and triple citrus notes. I think it’s the perfect ready-to-enjoy version of the most popular cocktail," said Lopez in a statement. Image Credit: Jennifer Lopez ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 72% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie RTD Cocktails:** The appeal of low-calorie RTD cocktails opens new possibilities for health-conscious consumers seeking convenient yet indulgent drink options. - **Celebrity-backed Beverage Lines:** Celebrity endorsements in beverage lines can significantly impact consumer trust and brand visibility, driving higher sales and brand loyalty. - **Premium RTD Alcoholic Beverages:** The increase in premium RTD alcoholic beverages caters to sophisticated palettes looking for high-quality, hassle-free drinking experiences. ### Where This Applies - **Beverage Industry:** Innovations in the beverage industry, like low-calorie pre-mixed cocktails, reflect a shift towards healthier drinking habits. - **Celebrity Branding Business:** The growing trend of celebrity-endorsed products highlights the vital role of celebrity branding in attracting and retaining consumer attention. - **Alcoholic Beverage Market:** Developing premium, ready-to-drink alcoholic beverages meets the rising demand for luxury and convenience among modern consumers. ## Related on Trend Hunter - [Ready-Made Low-Cal Margaritas](https://www.trendhunter.com/trends/rancho-la-gloria.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Low-Calorie Canned Margaritas](https://www.trendhunter.com/trends/soula.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Premium RTD Margaritas](https://www.trendhunter.com/trends/losophe.md) - [Ready-to-Enjoy Margarita Cocktails](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime.md) - [Electrolyte-Enhanced Tequila Cocktails](https://www.trendhunter.com/trends/ready-to-drink-tequila-cocktails.md) - [Summery Bottled Margaritas](https://www.trendhunter.com/trends/bottled-margaritas.md)