# Historically-Informed Timeless Apparel House of Aama Explores the Folkways of the Black Experience By Grace Mahas | Published 2020-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-aama References: [houseofaama](https://houseofaama.com/collections/silhouette-collectibles) [House of Aama](https://www.trendhunter.com/trends/house-id) was founded in 2015 by Rebecca Henry and Akua Shabaka to "explores the [folkways of the Black experience](https://www.trendhunter.com/trends/oak-bluffs) by designing timeless garments with nostalgic references informed by historical research, archival analysis, and storytelling." The brand's pieces aim to " evoke dialogue, social commentary and conversations around heritage, remembrance and shed light on nuanced histories." Each garment from House of Aama is made to order and crafted in Los Angeles, California. The label's eco-friendly range, Silhouette Collection is made from 100% cotton and features a range of basics (like hoodies and t-shirts) alongside stunning staple pieces including dresses, jackets, skirts, and more. The entire House of Aama collection is available to purchase online. Image Credit: House of Aama ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 45% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Historical-inspired Fashion:** Opportunity for fashion brands to explore historical research and storytelling to create timeless garments with nostalgic references. - **Socially Conscious Clothing:** Potential for brands to design garments that evoke dialogue, social commentary, and conversations around heritage and remembrance. - **Eco-friendly Fashion:** Growing demand for clothing made from sustainable materials, like House of Aama's Silhouette Collection, which is 100% cotton. ### Sectors Adopting This - **Fashion:** The fashion industry has an opportunity to incorporate historical research, storytelling, and social consciousness into their designs. - **Sustainable Manufacturing:** Industry players can focus on eco-friendly production processes and materials to meet the increasing demand for sustainable fashion. - **Online Retail:** The digital marketplace provides a platform for brands like House of Aama to reach a wider audience and sell their entire collection online. ## Related on Trend Hunter - [Cultural Storytelling Womenswear](https://www.trendhunter.com/trends/ay-lelum-the-good-house-of-design.md) - [Americana Furniture Debut Capsules](https://www.trendhunter.com/trends/archivism.md) - [Bright Milestone Apparel](https://www.trendhunter.com/trends/aguirre.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Sleek Pattern-Heavy Garments](https://www.trendhunter.com/trends/damson-madder.md) - [Comfort-Focused Stylish Hoodies](https://www.trendhunter.com/trends/hinoki-in-common.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md)