# Decadent Cosmic Scents snif Collaborated with Larray on the Mysterious and Alluring House of 8 By Laura McQuarrie | Published 2023-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-8 References: [instagram](https://www.instagram.com/p/Cwf3nhqre3R/) & [snif.co](https://snif.co/en-ca/products/house-of-8) YouTuber Larray collaborated with snif to create the [House of 8](https://www.trendhunter.com/trends/summer-mink) fragrance, inspired by the mysterious eight house of astrology. With notes of irresistible [chocolate, vanilla and sandalwood](https://www.trendhunter.com/trends/choco-loco) balanced by sage and iris, House of 8 is a [genderless scent](https://www.trendhunter.com/trends/les-ternels-de-balmain) that captivates and satisfies fragrance fans' interest in unique formulas. Today's consumers seek ultra-indulgent fragrances that don't compromise on clean formulations. They look for labels like preservative-free, vegan and synthetic dye-free to ensure that their fragrance is both luxurious and environmentally friendly. snif's collaborative fragrance with Larray ticks all of the aforementioned boxes while delivering the decadent scent experience fans crave. Despite House of 8 being launched just a few days ago, the enticing fragrance has already sold out, leaving those who missed out with the option to pre-order. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 78% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Formulations:** The demand for ultra-indulgent fragrances with clean formulations presents an opportunity for the fragrance industry to create luxurious and environmentally friendly scents. - **Luxury Fragrance:** Consumers' interest in unique formulas and their desire for opulent fragrances offer a space for the fragrance industry to develop captivating and satisfying scent experiences. - **Genderless Scents:** The popularity of genderless fragrances opens up possibilities for the fragrance industry to create inclusive and appealing scent options that cater to a diverse market. ### Where This Applies - **Fragrance:** The fragrance industry can leverage the demand for clean formulations and opulent fragrances to create captivating and environmentally friendly scents. - **Luxury Goods:** The luxury goods industry can explore the development of fragrance products that offer unique and indulgent scent experiences to meet the demands of discerning consumers. - **Beauty and Personal Care:** The beauty and personal care industry has an opportunity to tap into the popularity of genderless scents and create inclusive fragrance options that appeal to a diverse customer base. ## Related on Trend Hunter - [Experimental Fragrance Collections](https://www.trendhunter.com/trends/snif-secret-menu.md) - [Crystallized Honey Fragrances](https://www.trendhunter.com/trends/snif-honey-suite.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md)