# Curated Alcohol-Free Alternatives House of 0.0% Shares a Selection of Alcohol-Free Drinks By Laura McQuarrie | Published 2023-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/house-of-00 References: [finance.yahoo](https://finance.yahoo.com/news/introducing-house-0-0-collection-070000638.html)  The sober-curious movement is gaining momentum as all sorts of consumers seek more balanced lifestyles and House of 0.0% helps to make the journey easier. This curated collection of alcohol-free drinks makes it easy for people to discover inventive new options, as well as no-alcohol versions of drinks from favorite brands. Included in this collection are alcohol-free alternatives like fresh and bright Seedlip Grove 42, [Tanqueray](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00) 0.0% and [Guinness](https://www.trendhunter.com/trends/guinness-0) 0.0%. All of these full-flavor options offer uncompromising experiences that don't hinge on alcohol for enjoyment, and these alternatives are ready to be appreciated on their own or [incorporated into mocktails](https://www.trendhunter.com/trends/mocktail-variety-pack). Innovative no-alcohol products are stirring consumer interest in 0.0% alcohol versions of popular products that better align with their preferences and values, and the House of 0.0% collection makes it easy for adults to find what fits. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 18% | Activity: 49% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sober-curious Movement:** The growing interest in a balanced lifestyle presents opportunities for new and innovative alcohol-free alternatives. - **No-alcohol Versions:** Consumer interest in no-alcohol versions of popular drinks creates opportunities for disruptive innovation in the beverage industry. - **Mocktail Revolution:** The demand for alcohol-free options sparks the need for creative and flavorful mocktail offerings, opening up opportunities for innovation in the cocktail industry. ### Who This Affects Most - **Beverage:** The beverage industry can explore new alcohol-free alternatives to cater to the sober-curious market and tap into new consumer preferences. - **Hospitality:** The hospitality industry can embrace the mocktail trend and offer innovative alcohol-free options to cater to the growing demand for non-alcoholic beverages. - **Foodservice:** The foodservice industry can create unique and enticing mocktail menus to provide a wider range of beverage options for customers looking for non-alcoholic alternatives. ## Related on Trend Hunter - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Modern Zero-Proof Spirit Marketplaces](https://www.trendhunter.com/trends/zeroproof-retailer.md) - [Curated Alcohol-free Wine Lists](https://www.trendhunter.com/trends/ivy-collection.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md)