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# Cool Cribs
The House In The Clouds

By Ayman | Published 2008-03-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/house-in-the-clouds
References: [dvice](http://dvice.com/archives/2008/02/house_in_the_cl.php)

I would totally love to rent this house for a day, and actually **The House In The Clouds** in Suffolk, England is [rentable either daily or weekly](https://www.trendhunter.com/trends/wave-house-1), for the price of $900/day or $3800/week. The peculiar house is built on top of a platform, about 70 feet off the ground. The home is actually an [old converted water tower](https://www.trendhunter.com/trends/sky-house-1), furnished into a large living space. When constructed 85 years ago, the townspeople hired designers to disguise it as a house so it wouldn't be an eyesore. The [five bedroom, three bath home](https://www.trendhunter.com/trends/luxury-tiny-house) is well fitted with "a dishwasher, microwave, fridge, freezer, washing machine/dryer, colour television, full gas fired central heating, table tennis, lawn tennis and boules."

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 6% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What Makes This Trend Stand Out

- **Rental Experiences:** The unique experience of renting unconventional properties like The House In The Clouds presents opportunities for disruptive innovation in the tourism and hospitality industry.
- **Converted Spaces:** The trend of repurposing unconventional structures, like water towers, into livable spaces opens up new possibilities for architects and interior designers to create innovative, sustainable homes.
- **Hidden Architecture:** The concept of disguising functional structures as aesthetically appealing buildings, as seen in The House In The Clouds, has potential for disruptive innovation in urban planning and development.

### Sectors Adopting This

- **Tourism and Hospitality:** The concept of renting unique properties like The House In The Clouds can drive innovation in the tourism and hospitality industry, creating new business models and customer experiences.
- **Architecture and Interior Design:** The trend of repurposing unconventional structures into livable spaces presents opportunities for architects and interior designers to explore innovative designs and sustainable solutions.
- **Urban Planning and Development:** The idea of designing functional structures to blend seamlessly with the surrounding architecture, as seen in The House In The Clouds, opens up possibilities for innovative urban planning and development strategies.

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