# Rustic Raw Brick Homes House in Salento Uses Simple, Unfinished Bricks for Its Walls By Joey Haar | Published 2018-02-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/house-in-salento References: [archdaily](https://www.archdaily.com/888580/house-in-salento-iosa-ghini-associati) Today, homes incorporate a broad range of materials for both structural and aesthetic purposes, but '[House](https://www.trendhunter.com/trends/vavasour-house) in Salento' is reminiscent of a time when home design was far simpler than it is today. The attractive family home in Italy, which was designed by [Iosa Ghini Associati](https://www.trendhunter.com/trends/fiandre), features walls made from [traditional, raw brick](https://www.trendhunter.com/trends/terracotta-breath-house), giving it a rustic appearance that's more in line with historic buildings of the region than it is with contemporary architecture. Beyond material choice, the use of those materials further falls in line with conceptions about traditional architecture. For example, the home's courtyard is surrounded by a short brick wall, which is a feature of many old, historic properties in the area. Combined with the gnarled olive trees that grow in the courtyard and around the home, its clear that House in Salento is indebted to its heritage. Image Credit: Cosmo Laera ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 69% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Raw Material Design:** Designing buildings with raw and unfinished materials such as brick to give a more rustic appearance. - **Heritage Architecture:** Incorporating traditional features of the region's historic building design into modern architecture. - **Simplicity in Home Design:** Adopting a simpler approach to home design, utilizing basic materials and traditional building techniques from the past. ### Where This Applies - **Architecture:** Opportunity to innovate by incorporating traditional design elements into modern architecture and utilizing raw materials to create unique and sustainable structures. - **Construction:** Opportunity to innovate by utilizing raw and unfinished materials to create efficient and unique buildings that are sustainable and cost-effective. - **Interior Design:** Opportunity to innovate by incorporating traditional design elements into modern homes and utilizing raw materials to create unique and aesthetically pleasing interiors. ## Related on Trend Hunter - [Red-Brick Raised Timber Homes](https://www.trendhunter.com/trends/house-on-a-brick-base.md) - [Grey Brick-Cladded Mexican Homes](https://www.trendhunter.com/trends/mad-house.md) - [Terracotta Concrete Retreats](https://www.trendhunter.com/trends/alloa-hills-weekend-home.md) - [Personality-Reflecting Brick Homes](https://www.trendhunter.com/trends/casa-cantellano.md) - [Traditional Stone Farmhouse Extensions](https://www.trendhunter.com/trends/studio-bressan.md) - [Sculptural Brick Homes](https://www.trendhunter.com/trends/runda-1.md) - [Multigenerational Brick Houses](https://www.trendhunter.com/trends/terracotta-breath-house.md) - [Vaulted Brick Illuminating Homes](https://www.trendhunter.com/trends/horno-de-pan.md) - [Renovated Southern Italian Homes](https://www.trendhunter.com/trends/casa-soleto.md)