# Lifestyle Technical Joint Sneakers New Balance and CNCPTS Creates the Hours and Days Shoe By Amy Duong | Published 2024-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hours-and-days References: [highsnobiety](https://www.highsnobiety.com/p/cncpts-new-balance-1906-hours-and-days/)  [New Balance](https://www.trendhunter.com/trends/1906-sneaker) works in collaboration with [CNCPTS](https://www.trendhunter.com/trends/brut) to create a new variation of the signature 1906 sneaker model in the form of the 'Hours and Days' shoe. It is constructed with premium materials, using soft suede and color selections that nod to a previous [collaboration between the two brands](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000) in 2012. The fusion of grey and brown decorate the silhouette complete with contrasting hues of navy blue. Some of the differentiating components include the blend of pistachio green that makes its way onto the shoe's paneling and then followed by some reflective accents. Branding can be seen on the silhouette with the classic N on the side and it is secured by a thin lacing system over the forefoot. Image Credit: CNCPTS ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 19% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Sneaker Designs:** The 'Hours and Days' shoe exemplifies the innovative possibilities when brands merge their unique aesthetics and histories. - **Premium Material Fusion:** Utilizing high-end soft suede and unique color palettes, the sneaker highlights the demand for luxurious, yet sporty footwear options. - **Reflective Accents in Footwear:** Incorporating reflective accents provides both a functional and stylistic element, appealing to consumers who prioritize safety and fashion. ### Sectors Adopting This - **Athletic Footwear:** The collaboration introduces fresh designs and materials in the athletic footwear market, setting new standards for comfort and style. - **Fashion Design:** Integrating retro elements and modern aesthetics, designers can explore new directions in the fusion of past and present trends. - **Outdoor Apparel:** Reflective elements and premium materials from the sneaker design can inspire innovations in the broader outdoor apparel sector. ## Related on Trend Hunter - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/1906-sneaker.md) - [Wine-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/brut.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Collaborative Neutral Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993.md) - [Metallic-Tinged Collaborative Sneakers](https://www.trendhunter.com/trends/1906r-sneaker-4.md) - [Collaborative Lifestyle Revived Shoes](https://www.trendhunter.com/trends/new-balance-992-2.md) - [Collaborative Technical Footwear](https://www.trendhunter.com/trends/1906-shoe.md) - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md)