# Time-Controlled Cocktails Hourglass-Shaped Martini Glasses Make Drinking More Interesting By Souzan Michael | Published 2011-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hourglass-shaped-martini-glasses References: [7gadgets](http://www.7gadgets.com/2011/07/22/martini-hourglasses/38603) & [uncommongoods](http://www.uncommongoods.com/product/martini-hourglasses-set-of-4) These hourglass-shaped martini glasses make having guests over for [cocktails](https://www.trendhunter.com/trends/bargiani) an experience like never before. Designed to "celebrate the beauty of time spent toasting food, wine and friendship," the glasses come with colorful sand in the stems, which takes 10 minutes to go from top to bottom. Before you make your drink, flip the glass over to start the timer and you won't be able to help becoming mesmerized by the beautiful sand swishing around, gradually making its way to the bottom. These hourglass-shaped martini glasses can certainly also be used in terms of practicality, whether they serve their function as timers to play games or simply to help you moderate your drinking to imbibe responsibly. This glasses, which come in a set of four, are beautifully designed and are a great [conversation starter](https://www.trendhunter.com/trends/glassware-charms). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Time-controlled Cocktails:** Create an immersive cocktail experience by incorporating time-controlled elements using hourglass-shaped glasses. - **Interactive Drinking Experiences:** Design unique drinking accessories that engage the senses and create a memorable experience for guests. - **Moderation and Responsibility:** Develop products that promote responsible drinking habits, such as using time-based indicators to regulate alcohol consumption. ### Where This Applies - **Hospitality and Entertainment:** Incorporate time-controlled elements into bar and restaurant experiences to enhance customer engagement and create a unique selling point. - **Home Decor and Dining:** Offer innovative drinkware options with interactive features to elevate home entertaining and add excitement to social gatherings. - **Consumer Goods and Lifestyle:** Introduce products that encourage responsible drinking habits and offer a novel approach to enjoying cocktails at home or in social settings. ## Related on Trend Hunter - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Chocolate Martini Glasses](https://www.trendhunter.com/trends/kahlua-espresso-martony-glass.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Deceptive Stout Glasses](https://www.trendhunter.com/trends/schneaky-espresso-martini.md) - [Hourglass-Shaped Kitchen Containers](https://www.trendhunter.com/trends/grains-of-time.md) - [Anatomy-Inspired Glassware](https://www.trendhunter.com/trends/body-glasses.md) - [Brutalist-Inspired Artful Glassware](https://www.trendhunter.com/trends/martini-shot-glass.md) - [Digitized Hourglass Productivity Timers](https://www.trendhunter.com/trends/focus-timer.md)