# Skin-Focused Product Launches Hourglass' Equilibrium Collection Features Five New Products By Ell Smith | Published 2021-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hourglass-equilibrium-collection References: [hypebae](https://hypebae.com/2021/2/hourglass-cosmetics-equilibrium-skincare-collection-cleansers-eye-creams-balms-sunscreen-price-where-to-buy) & [sephora](https://www.sephora.com/ca/en/brand/hourglass?om_mmc=aff-linkshare-redirect-9ieob0c66Uo&c3ch=Linkshare&c3nid=9ieob0c66Uo&affid=9ieob0c66Uo-PgAzrIZT6o1tne789WQTaQ&ranEAID=9ieob0c66Uo&ranMID=2417&ranSiteID=9ieob0c66Uo-PgAzrIZT6o1tne789WQTaQ&ranLinkID=10-1&browserdefault=true) Hourglass' Equilibrium collection marks the brand's venture into skincare, presenting a line that offers the consumer products designed to advance one's skin health. The idea of a [skincare routine](https://www.trendhunter.com/trends/skin-and-soul) is an important one for many consumers, and this collection features five products which can be seamlessly introduced into that routine. The products range from sunscreens to eye balms, representing all stages of the skincare process. The Rebalancing [Cream](https://www.trendhunter.com/trends/radiant-tone-collection) Cleanser helps maintain the skin's PH balance while rejuvenating the surface, meanwhile the Restoring Essence is a toner that soothes and calms redness. The lineup also consists of an eye balm that can be applied after one has washed their face. For the morning, the brand introduced a [sunscreen with SPF 30](https://www.trendhunter.com/trends/spf-product). Image Credit: Hourglass ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skin Health Product Lines:** The trend of makeup brands launching skincare lines is disrupting the skincare industry. - **PH Balancing Products:** The trend of PH balancing products in skincare routines is disrupting traditional cleansers and toners. - **Sunscreen Variety:** The trend of sunscreens beyond the basic SPF is disrupting the sunscreen industry. ### Sectors Adopting This - **Cosmetics:** Cosmetics industry players are being disrupted by new skincare trends. - **Skincare:** Consumers are seeking innovative skincare solutions from traditional makeup brands. - **Sunscreen:** Sunscreen industry players are being disrupted by demand for elevated SPF and more versatile formulations. ## Related on Trend Hunter - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Functional Minimalist-Friendly Skincare](https://www.trendhunter.com/trends/refy.md) - [Skincare Product Range Expansions](https://www.trendhunter.com/trends/pauls-choice-expands.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [K-Beauty-Inspired Skincare Ranges](https://www.trendhunter.com/trends/herbalife-hlskin.md) - [Skin-Refreshing Product Trios](https://www.trendhunter.com/trends/sculpted-by-aimee.md)