# Empowering Lipstick Collections The Names of Hourglass Cosmetics' 'Girl Lip Stylo' are Inspiring By Laura McQuarrie | Published 2017-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hourglass-cosmetics References: [hellogiggles](http://hellogiggles.com/the-message-behind-hourglass-new-lipstick-collection-is-inspiring-to-women-and-girls-everywhere/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [hourglasscosmetics](https://www.hourglasscosmetics.com/girl-lip-stylo?redirect_mongo_id=585c4e801c89ab0019000005&utm_campaign=Trackable%20Links&utm_medium=Web&utm_source=Springbot) Lip products for women often receive lighthearted names that are cute, sweet or funny, but the shades in [Hourglass Cosmetics](https://www.trendhunter.com/trends/unreal-liquid-blush)' 'Girl Lip Stylo' have been chosen to be strong and empowering. Names in the collection include Warrior, Liberator, Protector, Visionary and Innovator, each of which is being celebrated through the #GirlforGood campaign. With this campaign, girls and women are being invited to take a selfie wearing one of the [lip shades](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) and share it to the campaign website. Hourglass Cosmetics' Girl Lip Stylo lipstick collection was inspired by Jenny Shimizu, a 90s supermodel who shook up the fashion world by challenging the norms of gender, age and race when she took part in runway shows and campaigns for big-name [luxury brands](https://www.trendhunter.com/trends/lip-color-collection). As Hourglass Cosmetics describes: "she’s a Protector, Futurist and Icon." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Empowering Lipstick Collections:** Hourglass Cosmetics' 'Girl Lip Stylo' collection features empowering shades with inspiring names, creating a trend towards stronger messaging in lip product marketing. - **Selfie-based Campaigns:** The #GirlforGood campaign invites girls and women to share selfies while wearing the empowering shades, establishing a trend towards user-generated content in beauty marketing. - **Model Inspiration:** The Girl Lip Stylo collection was inspired by and celebrates the empowering qualities of a model, setting a trend towards brand collaborations with inspiring women. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can adopt empowering messages and user-generated content strategies in their marketing campaigns for similar product lines. - **Fashion:** The fashion industry can collaborate with aspiring models who challenge gender, age, and race norms like Jenny Shimizu to launch empowering collections or lines. - **Social Media Marketing:** The success of the #GirlforGood campaign shows the potential for social media marketing in the beauty industry, setting trends for future social media-driven campaigns across industries. ## Related on Trend Hunter - [High-Spirited Lipstick Lines](https://www.trendhunter.com/trends/ziye-burgess.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Pink Floral-Inspired Lip Kits](https://www.trendhunter.com/trends/bouquet-of-strength-lip.md) - [Empowering Lip Crayons](https://www.trendhunter.com/trends/precision-lipstick-crayon.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Split Duo Lipstick Shades](https://www.trendhunter.com/trends/work-hardplay-hard.md) - [Menstrual Cycle-Inspired Lipsticks](https://www.trendhunter.com/trends/period-red-lipstick.md)