# Pet-Matching Trench Coats Greenies & Christian Siriano Made HOUNDSTOOTHLESS for Pet Parents & Pups By Laura McQuarrie | Published 2023-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/houndstoothless References: [licenseglobal](https://www.licenseglobal.com/apparel/greenies-x-christian-siriano-unveil-pet-and-people-trench-coats) & [greenieshoundstoothless](http://greenieshoundstoothless.com/) The limited-edition HOUNDSTOOTHLESS trench coat for dogs and their humans was created by designer Christian Siriano for [Greenies](https://www.trendhunter.com/trends/double-dog-dare) to bring awareness to the canine dental crisis. HOUNDSTOOTHLESS features strategically missing "teeth" to bring attention to the fact that 80% of dogs show signs of oral health issues by the age of three, according to the [American Veterinary Medical Association](https://www.trendhunter.com/trends/natural-pet-toothpaste). Small, medium and large versions of this truly unique trench coat design from the award-winning designer can be won through a sweepstakes, and fortunately for fashion fans and pet owners alike, there will be 150 grand prize winners. Additionally, second-tier prize winners will benefit from [dental treats for their dog](https://www.trendhunter.com/trends/dental-dog-chew) from Greenies, which play a role in supporting good canine oral health in a fun, flavorful way. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 79% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet-fashion Collaboration:** The collaboration between designer Christian Siriano and Greenies for the HOUNDSTOOTHLESS trench coat highlights the trend of bringing fashion and pet products together. - **Canine Oral Health Awareness:** The creation of HOUNDSTOOTHLESS by Greenies and Christian Siriano addresses the rising trend of raising awareness about oral health issues in dogs. - **Customized Pet Accessories:** The limited-edition HOUNDSTOOTHLESS trench coat for dogs and their owners showcases the growing trend of customization in the pet accessories industry. ### Sectors Adopting This - **Fashion:** The collaboration between Christian Siriano and Greenies for the limited-edition trench coat demonstrates the opportunity for fashion brands to expand into the pet accessories market. - **Pet Products:** The creation of HOUNDSTOOTHLESS by Greenies presents an opportunity for pet product companies to develop innovative solutions that promote canine oral health. - **Sweepstakes and Giveaways:** The HOUNDSTOOTHLESS trench coat sweepstakes provides an opportunity for companies to engage with their audience by offering unique and limited-edition prizes. ## Related on Trend Hunter - [Dog Breath Challenges](https://www.trendhunter.com/trends/double-dog-dare.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Conjoined Holiday Sweaters](https://www.trendhunter.com/trends/suavitel-cuddle-crewneck.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [AI Dog Dental Health Tools](https://www.trendhunter.com/trends/greenies-canine-dental-check.md) - [Natural Dental Treats](https://www.trendhunter.com/trends/natural-dental-treats.md) - [Soft Chew Dental Treats](https://www.trendhunter.com/trends/wellness-whimzees-freshzees.md) - [Printed Pet Sweaters](https://www.trendhunter.com/trends/smiley-sweater.md) - [Movement-Based Dental Treats](https://www.trendhunter.com/trends/stella-and-chewys.md)