# Bewitching Eco-Bags Houdini's Shop of Magic Tricks and Misdirections Bag is Allusive By Carly Foy | Published 2011-07-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/houdinis-shop-of-magic-tricks-and-misdirections References: [thedieline](http://www.thedieline.com/blog/2011/7/8/houdinis-shop-of-magic-tricks-shopping-bag.html) & [gretchenbraun](http://www.gretchenbraun.com/houdini.html) Houdini's Shop of Magic Tricks and Misdirections bag is a unique twist on a conventional product created by designer Gretchen Braun. The shop needed a [reusable bag](https://www.trendhunter.com/trends/ikea-hus-of-frakta) that would serve as an advertisement for the store and this interesting piece was created. This bag is shaped like a magician's hat and features handles that, once pulled out, gives the impression that a bunny has appeared. The bag is a flawless design that can easily make anyone who sees it smile. With its grayscale color palette and unique detailing, this bag isn't full of tricks. **Implications** - Companies need to use innovative ideas to create their brand. Since consumers no longer are able to see past the clutter, creating a [unique bag](https://www.trendhunter.com/trends/trompe-loeil-bags) that not only is cool, but [eco-chic](https://www.trendhunter.com/trends/freitag-x-tudes-studio) manages to grab a market that wants to be unique and individual. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-chic Advertising:** Innovative companies can create unique and environmentally friendly bags that serve as advertisements for their stores. - **Eco-friendly Design:** Designers can create unconventional bags that are both functional and environmentally friendly. - **Playful Sustainability:** Companies can create playful and whimsical designs that promote sustainability and eco-consciousness. ### Sectors Adopting This - **Retail:** Retailers can use eco-friendly bags as a way to advertise their brand and promote sustainability. - **Fashion:** Fashion designers can incorporate sustainable materials in their designs for bags that are both fashionable and environmentally friendly. - **Marketing:** Marketing firms can help companies create unique and innovative bags that promote their brand and eco-consciousness. ## Related on Trend Hunter - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Magic Trick Popcorn Buckets](https://www.trendhunter.com/trends/cinemark-popcorn-bucket.md) - [Special Edition Cinematic Handbags](https://www.trendhunter.com/trends/rebecca-minkoff-x-wicked.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md) - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md)