# Warm Canned Coffee HOTSHOT is a System of Portable Heated Java in Aluminum Cans By Rebecca Byers | Published 2015-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hotshot References: [latimes](http://www.latimes.com/food/dailydish/la-dd-hot-coffee-can-hot-fridge-20150401-story.html?track=rss) & [kickstarter](https://www.kickstarter.com/projects/230709856/hotshot-always-hot-coffee-in-a-ready-to-drink-can) Currently up for funding on [Kickstarter](https://www.trendhunter.com/trends/mokka-to-go), HOTSHOT is a system for making [hot gourmet coffee](https://www.trendhunter.com/trends/kenco-icedhot) easy to travel with. However, it may not look like what many might imagine, given that this unique system serves the coffee in aluminum cans. The aluminum cans have a specially designed label that keeps hands cool while the coffee stays warm. The hot canned coffee is toted around in a hot fridge that keeps the cans at 140-degrees for up to four months. The hot fridge is microwave-sized and can hold up to nine cans at a time. The unique idea is being pioneered by company founder Danny Grossfeld, who has expansion hopes involving tea, cider and protein shakes. The HOTSHOT campaign is up on Kickstarter until May 2015. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Portable Hot Beverages:** The trend of creating portable systems for heating and serving hot beverages allows for convenient consumption on-the-go. - **Innovative Packaging:** Utilizing specially designed labels and aluminum cans to keep hands cool and beverages warm disrupts the traditional packaging of hot drinks. - **Long-lasting Hot Beverages:** The development of a hot fridge that can keep canned coffee at 140 degrees for up to four months allows for extended shelf life and increased convenience. ### Who This Affects Most - **Beverage:** Companies in the beverage industry have the opportunity to create their own portable heating systems for their products, including tea, cider, and protein shakes. - **Packaging:** The packaging industry can innovate by developing new materials and designs that optimize temperature retention in cans, ensuring that the contents remain hot while the exterior stays cool. - **Food Technology:** The food technology industry can explore the development of innovative fridges and heating systems that allow for long-term heating of canned beverages, extending their shelf life and portability. ## Related on Trend Hunter - [THC-Infused Cold Brew Cans](https://www.trendhunter.com/trends/thc-infused-cold-brew.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Single-Serve Coffee Concentrates](https://www.trendhunter.com/trends/singleserve-coffee-concentrate.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Frothy Canned Cold Brews](https://www.trendhunter.com/trends/draft-lattes.md) - [Heated Espresso-Sized Coffee Cups](https://www.trendhunter.com/trends/heated-espresso-cup.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md)