# Sleep-Inducing Hotlines Casper Created a Hotline to Call When You Want to Be Put to Sleep By Laura McQuarrie | Published 2017-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hotline-to-call References: [jobsnhire](http://www.jobsnhire.com/articles/57193/20170324/mattress-company-casper-creates-odd-hotline-for-insomniacs.htm) & [casper](https://casper.com/ca/en/mattresses) Mattress company [Casper](https://www.trendhunter.com/trends/casper-hybrid-pillow) is known for being innovative and forward-thinking, and it is now introducing a hotline to call to help people to get to sleep. The hotline is specifically designed to put insomniacs, and others struggling to get a decent rest, to bed. As such, Casper's 'Cant Sleep?' ads air in the early hours of the morning, prompting people to make a free call. Reportedly, the hotline offers motivational speeches and a lesson on the history of cocktail wieners to bore callers into sleep. As an alternative to releasing digital advertisements, many companies are reverting to the use of hotlines as a means of engaging consumers in new ways. Other companies that have experimented with hotlines recently include [Sony Pictures](https://www.trendhunter.com/trends/sleepagotchi-lite), which created "Who You Gonna Call?" posters for the Ghostbusters movie and [Hasbro's](https://www.trendhunter.com/trends/sneak-energy-and-hasbro) hotline, which settles Monopoly board game disputes. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Hotline Engagement:** As more companies turn to hotlines for consumer engagement, there is an opportunity for businesses to innovate and create hotlines for new purposes. - **Sleep Products and Services:** The creation of a sleep-inducing hotline by Casper demonstrates an opportunity for businesses to focus on products and services that promote sleep and relaxation. - **Alternative Advertising Methods:** Companies like Casper and Sony Pictures using quirky hotlines instead of traditional digital advertising opens the door for innovative and unconventional advertising methods. ### Who This Affects Most - **Mattress and Sleep Products:** Casper's sleep-inducing hotline highlights the opportunity for businesses in the sleep industry to offer unique products and services like sleep coaching and therapy. - **Marketing and Advertising:** Companies that specialize in advertising and marketing now have an opening to pitch unconventional and eye-catching strategies such as quirky hotlines. - **Entertainment:** Companies like Sony Pictures and Hasbro can leverage hotlines for promotions, marketing and engaging audiences especially when launching blockbuster releases and games. ## Related on Trend Hunter - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Miniature Phone Beds](https://www.trendhunter.com/trends/phone-sleep.md) - [Smartphone-Sized Beds](https://www.trendhunter.com/trends/phone-sleep-collection.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Sleep-Supporting Cereals](https://www.trendhunter.com/trends/sweet-dreams-cereal.md) - [Science-Infused Sleep Streaming Services](https://www.trendhunter.com/trends/restflix-1.md) - [Canadian Mouth Tape Companies](https://www.trendhunter.com/trends/sleep-or-die.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md)