# Bold Bouffant Editorials The Vogue Houthouse Flowers Photoshoot is Hair-Centric By Jordy E | Published 2012-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hothouse-flowers References: [mode.newslicious.net](http://www.mode.newslicious.net/2012/12/hothouse-flowers-carolyn-murphy-karen.html) & [vogue](http://www.vogue.com/fashion) The US Vogue Houthouse Flowers editorial puts models Carolyn Murphy and Karen Elson on display within a science fiction-esque indoor garden. The two appear to be entirely possessed, a product of their skills and of photographer Steven Klein's mastery. The critically acclaimed stylist Grace Coddington oversaw the mod 1950s apparel that has now come to characterize Hothouse Flowers. Elson and Murphy are found dripped in chunky ankle boots, a-line dresses and coy overcoats, outfits that one could expect to find in a standard Mad Men episode. One of the more memorable aspects of these Klein snapshots is hairstylist Julien D'ys' work. D'Ys executed bold bouffants, towering above the heads of the women in strips of black and red. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Bold Bouffants:** Opportunity for hair care industry to develop innovative products and techniques to create bold and towering hairstyles. - **Mod 1950s Apparel:** Potential for fashion industry to create modern interpretations of 1950s fashion, blending nostalgic elements with contemporary styles. - **Science Fiction-esque Photography:** Opportunity for photography industry to experiment with futuristic and surreal concepts to create visually captivating images. ### Who This Affects Most - **Hair Care:** Disruptive innovation opportunity for hair care products and styling techniques inspired by bold bouffants. - **Fashion:** Opportunity for fashion brands to incorporate mod 1950s apparel into their collections, bridging the gap between vintage and modern fashion. - **Photography:** Disruptive innovation opportunity for photographers to explore science fiction-esque concepts to create unique and captivating images. ## Related on Trend Hunter - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)