# Influencer-Inspired Travel Campaigns Hotels.com's #MyDream Shows "Hate-Liking" on Social Media By Laura McQuarrie | Published 2019-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hotelscom-mydream References: [adweek](https://www.adweek.com/brand-marketing/do-you-hate-like-those-perfect-travel-photos-from-influencers-hotels-com-wants-to-help/) & [hotels](http://www.hotels.com) [Travel influencer marketing](https://www.trendhunter.com/trends/tomcat) has quickly become one of the most popular influencer categories, with people posing for pictures in destinations that range from remote to romantic—and Hotels.com's #MyDream campaign acknowledges influencer culture, as well as the fact that many people jealously "hate-like" posts on social media. The #MyDream video shows one traveler getting a fear of missing out while looking at [glamorous photos](https://www.trendhunter.com/trends/cinematic-travel-campaign) from another social media user who is staying in [picturesque accommodations](https://www.trendhunter.com/trends/rosewood-hotels-resort) and participating in fun activities. As ever, Captain Obvious is featured in the Hotels.com ad, offering commentary that points out how the traveler can book a trip that's on par with the influencer's experience. Hotels.com's #MyDream video series also illustrates other scenes with ads like #Foodie, #WineLunch and #Romance. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 28% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Travel Influencer Marketing:** Disruptive innovation opportunity: Develop influencer partnerships to promote hotels and travel experiences. - **Fear of Missing Out (FOMO):** Disruptive innovation opportunity: Create personalized travel packages that cater to FOMO-driven consumers. - **Hashtag Campaigns:** Disruptive innovation opportunity: Launch creative hashtag campaigns to engage with social media users and promote hotel bookings. ### Who This Affects Most - **Hospitality:** Disruptive innovation opportunity: Integrate influencer marketing strategies to enhance brand recognition and attract more customers. - **Tourism:** Disruptive innovation opportunity: Develop unique travel experiences that cater to the desires and aspirations of social media-influenced travelers. - **Digital Marketing:** Disruptive innovation opportunity: Explore new approaches in hashtag campaigns to increase online engagement and drive conversions. ## Related on Trend Hunter - [Luxury Villa Influencer Ads](https://www.trendhunter.com/trends/somuchmore.md) - [Travel Influencer Initiatives](https://www.trendhunter.com/trends/klook.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Traveler Marketing Platforms](https://www.trendhunter.com/trends/kofluence.md) - [Hollywood-Inspired Vacation Ads](https://www.trendhunter.com/trends/its-all-possible.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Shoppable Travel Storefronts](https://www.trendhunter.com/trends/expedia-travel-shops.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md)