# Hospitable Greeting Campaigns Accor's Hotel Welcome Stunt Made Newcomers to Twitter Feel at Home By Laura McQuarrie | Published 2016-04-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-welcome References: [adeevee](http://www.adeevee.com/2016/04/accor-welcome-media/) & [twitter](https://twitter.com/Accorhotels) The hospitality industry is all about making people feel welcome in a new setting, so [Accor](https://www.trendhunter.com/trends/its-all-possible) set up a clever hotel welcome campaign. There are new people signing up for [Twitter](https://www.trendhunter.com/trends/replymore) account every day and in order to make it known that they are welcome, Accor decided to take it upon itself to be a friendly ambassador to these newcomers. After a user's first tweet was posted, Accor responded with a kind message tagged with #FeelWelcomeFromThe1stTweet. In order to go above and beyond, Accor also arranged to send [customized bathrobes](https://www.trendhunter.com/trends/gifting-suite) to each user that showed off a person's Twitter handle. As a result, the new Twitter users were thrilled to receive the gift and interacted with Accor on social media to spread the campaign's reach. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Personalized Welcome Campaigns:** Disruptive innovation opportunity: Creating campaigns that make new users feel welcomed and engaged in a personalized way. - **Social Media Interaction:** Disruptive innovation opportunity: Utilizing social media platforms to engage with customers and create a positive brand image. - **Surprise and Delight Marketing:** Disruptive innovation opportunity: Implementing unexpected gifts or experiences to surprise customers and generate brand loyalty. ### Where This Applies - **Hospitality:** Disruptive innovation opportunity: Introducing innovative ways to welcome guests and foster a positive experience during their stay. - **Social Media:** Disruptive innovation opportunity: Developing tools and strategies to enhance user engagement and interaction on social media platforms. - **Marketing:** Disruptive innovation opportunity: Discovering new approaches to create memorable and impactful marketing campaigns that resonate with customers. ## Related on Trend Hunter - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md) - [Viral Baby Hotel Partnerships](https://www.trendhunter.com/trends/four-seasons-welcomes-viral-baby.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Cinematic Travel Campaigns](https://www.trendhunter.com/trends/cinematic-travel-campaign.md)