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# Clever Camper Van Campaigns
'Hotel VW California' Invites Guests to Spend a Night in a Camper Van

By Rahul Kalvapalle | Published 2014-07-29 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-vw-california
References: [gizmag](http://www.gizmag.com/hotel-vw-california/33102/) & [volkswagen-vans](https://www.volkswagen-vans.co.uk/)

[Hotel VW California](https://www.trendhunter.com/trends/carpowered-hotel) is a marketing stunt by [Volkswagen Commercial Vehicles](https://www.trendhunter.com/trends/volkswagen-california-surf) and website Laterooms.com that offers guests the chance to spend a night in a Volkswagen California SE camper van in a select UK location.

The campaign includes six California SE camper vans, each of which seats up to four adults and is fitted with a [pop-up roof](https://www.trendhunter.com/trends/freescape-camper-van), a well-equipped fridge, beds, integrated LED lighting, air-conditioning and central heating as well as an awning containing a table, chairs and barbecue equipment.

The first location chosen for Hotel VW California was Temple Island, a private island in Oxfordshire. Each 'room' cost $60 per night, with proceeds being diverted to charity.

Volkswagen Commercial Vehicles says the Hotel VW California show will soon be rolling into other UK locations in the near future.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 6% | Activity: 43% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Marketing Stunts:** Opportunity for businesses to create innovative and attention-grabbing marketing campaigns like Hotel VW California.
- **Alternative Accommodation:** The rise of unique and unconventional places to stay offers disruptive innovation opportunities for the hospitality industry.
- **Mobile Hospitality:** Mobile accommodations such as camper vans provide a unique and flexible approach to hospitality, opening up possibilities for disruption in the travel industry.

### Who This Affects Most

- **Automotive:** Automotive companies can explore the potential of creating camper van experiences for consumers, merging the comfort of a vehicle with the luxury of accommodation.
- **Hospitality:** Hotels and other hospitality businesses can incorporate non-traditional accommodations, such as camper vans, to offer customers unique and memorable experiences.
- **Travel:** The travel industry can explore partnerships with camper van companies or create similar mobile accommodation options to meet the growing demand for alternative travel experiences.

## Related on Trend Hunter

- [Beach-Ready Surfing Vans](https://www.trendhunter.com/trends/volkswagen-california-surf.md)
- [Dynamic Couture Campers](https://www.trendhunter.com/trends/grand-california-camper.md)
- [App-Connected Campervans](https://www.trendhunter.com/trends/new-campervan.md)
- [Camper-Centric Kitchen Kits](https://www.trendhunter.com/trends/campercentric-kitchen-kit.md)
- [Glamping-Geared Campervan Rentals](https://www.trendhunter.com/trends/campervan-rental.md)
- [All-Electric Camper Van Designs](https://www.trendhunter.com/trends/alpincamper.md)
- [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md)
- [Beach-Ready Camping Vans](https://www.trendhunter.com/trends/beachy-van-540.md)
- [Pop-Up Multi-Room Camper Vans](https://www.trendhunter.com/trends/sunlight-vanlife-camper-van.md)