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# Abstract Industrial Hotels
The Hotel Viura By Designhouses is a Cubist Dream

By Katie Pagnotta | Published 2013-02-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-viura
References: [trendland](http://trendland.com/hotel-viura-by-designhouses/) & [designhouses.org](http://designhouses.org/dh/)

The [Hotel Viura](https://www.trendhunter.com/trends/hotel-volga) by Designhouses is an industrial and contemporary structure. The hotel is a visual wonder and a major tourist attraction.

The stunning purposely misshapen hotel is located in the beautiful Rioja wine region of Spain. The hotel design is centered around angles, cubist visuals and narrowing in on the magnificent views surrounding the property. The breathtaking hotel is compiled of 33 rooms contained within cement block towers. The facade may appear unusual, but this luxury hotel boasts amazing amenities. The remarkable hotel has two bars, a restaurant and is decorated with warm wood furnishings. Imagine enjoying a nice glass of local wine and indulging in the majestic scenery from your luxe hotel room.

The Hotel Viura by Designhouse is gorgeous and an abstract design that reels in visitors.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 83% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Abstract Hotel Design:** Opportunities exist for architects and designers to create unique and visually stunning hotel designs that serve as major tourist attractions.
- **Industrial Aesthetic in Hospitality:** Hotels with industrial designs can attract customers seeking unique and visually-interesting accommodations.
- **Emphasis on Scenic Views:** Hotels that incorporate stunning views into their designs can create memorable and desirable experiences for guests.

### Industries Being Reshaped

- **Hospitality:** Hotels and resorts can differentiate themselves in the market by incorporating industrial and abstract designs that appeal to visually-minded guests.
- **Architecture and Design:** There is a growing demand for architects and designers who can create visually stunning and unique hotel designs.
- **Tourism:** Tourism boards and organizations can promote destinations that have hotels with unique and visually-appealing designs.

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