# Contemporary Boutique Hotels The Hotel St George Was Built in a Historic Building from the 1840s By Madison Mackay | Published 2018-05-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-st-george References: [uncrate](https://uncrate.com/hotel-st-george/) & [designhotels](https://www.designhotels.com/hotels/finland/helsinki/hotel-st-george?src=af&utm_source=1301101&utm_medium=affiliate) Placed adjacent to the Old Church Park in Helsinki, the [Hotel St George](https://www.trendhunter.com/trends/hotel-henrietta) adds a pop of contemporary design to the classic historic Finnish neighbourhood. The hotel was built inside a landmark building that was originally created in the 1840's, offering a traditional design with touches of history. While the vintage exterior stays the same, the design team created an interior that offers 153 Scandinavian-inspired guest rooms and suites. Each room was created separately, offering views of either the city, courtyard or park. Featuring bespoke furniture and a contemporary collection of artwork, each space in the new hotel was created to make guests feel comfortable yet inspired. The Hotel St George hosts a [holistic spa](https://www.trendhunter.com/trends/kat-florence-hotel), a Nordic restaurant and the [Bakery and Bar](https://www.trendhunter.com/trends/michaels-brands) to offer all guests high-end amenities while being in walking distance to all of the tourist spots in town. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 36% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Scandinavian-inspired Interior Design:** Disruptive innovation opportunity: Design companies can create unique interior designs that blend Scandinavian-inspired aesthetics with historic architecture. - **Boutique Hotel Experiences:** Disruptive innovation opportunity: Hoteliers can develop boutique hotels that combine historic charm with contemporary design, offering guests a unique and memorable stay. - **Holistic Spa and Wellness:** Disruptive innovation opportunity: Wellness industry can create holistic spa experiences in historic buildings, combining relaxation and rejuvenation with architectural beauty. ### Sectors Adopting This - **Interior Design:** Disruptive innovation opportunity: Interior design firms can specialize in transforming historic buildings into contemporary boutique hotels by integrating modern aesthetics while preserving architectural heritage. - **Hospitality:** Disruptive innovation opportunity: Hospitality industry can reimagine traditional buildings by converting them into boutique hotels, offering guests unique experiences that blend history and modern comfort. - **Wellness:** Disruptive innovation opportunity: Wellness industry can collaborate with boutique hotels to create holistic spa and wellness experiences, utilizing historic buildings as serene retreats for relaxation and self-care. ## Related on Trend Hunter - [Reimagined Landmark Hotels](https://www.trendhunter.com/trends/telegraph-hotel-tbilisi.md) - [Classically Inspired Localized Hotels](https://www.trendhunter.com/trends/hotel-henrietta.md) - [Bloor-Yorkville Boutique Hotels](https://www.trendhunter.com/trends/kimpton-saint-george.md) - [Restored Art Deco Hotels](https://www.trendhunter.com/trends/restored-art-deco-hotel.md) - [Sustainable Heritage Evoked Hotels](https://www.trendhunter.com/trends/the-pilgrm-hotel.md) - [Modern Boutique Hotels](https://www.trendhunter.com/trends/the-postmark-hotel.md) - [Boutique Retreat Destinations](https://www.trendhunter.com/trends/dover-george.md) - [Modern Apartment Hotel Concepts](https://www.trendhunter.com/trends/bob-w-stockholm.md) - [Intimate Artful Historic Hotels](https://www.trendhunter.com/trends/hevresac-hotel.md)