# Hotel-Themed Pyjamas Claridge's Created Special Hotel Sleepwear Inspired by Its Art Deco Lobby By Laura McQuarrie | Published 2017-08-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-sleepwear References: [afr](http://www.afr.com/lifestyle/travel/world/stylish-pyjamas-the-new-bathrobe-at-highend-hotels-20170724-gxhh2g) & [claridges](http://www.claridges.co.uk/) Inspired by the art deco-style floor of the [Claridge's](https://www.trendhunter.com/trends/claridges-hotel) lobby in London, British sleepwear designer Olivia von Halle created a striped hotel sleepwear set for hotel guests. The hotel-themed black and white pyjamas can be purchased for £350, but they are also paired with specific room packages at Claridge's. Although plush robes are often offered to guests at hotels, many high-end hotels are now launching their own [special-edition branded pyjama](https://www.trendhunter.com/trends/brooks-brothers-x-lake-collection) to add an extra level of comfort for guests. Guests who regularly book stays at the Claridge's receive a free pair of hotel sleepwear monogrammed with their initials. As Claridge's has found a growing number of guests are choosing to order dinner and drinks to their rooms and these special sleepwear sets make the experience of staying in all the more decadent. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Special-edition Branded Pyjamas:** High-end hotels are launching their own branded pyjamas to enhance guest comfort and luxury. - **Personalized Sleepwear Sets:** Hotels are offering monogrammed sleepwear sets to provide a personalized and luxurious experience for guests. - **Room Service Experience Enhancement:** Special hotel sleepwear sets contribute to a more decadent and indulgent room service experience for guests. ### Industries Being Reshaped - **Hospitality:** Hotels are embracing the trend of offering special hotel sleepwear sets to enhance guest experiences and comfort. - **Luxury Fashion:** Designers like Olivia von Halle are creating hotel-inspired sleepwear sets for high-end hotels, adding a touch of luxury to the fashion industry. - **Hospitality Amenities:** The introduction of branded pyjamas as a hotel amenity is revolutionizing the way guests experience comfort and relaxation during their stay. ## Related on Trend Hunter - [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Wallpaper-Inspired Pajama Ranges](https://www.trendhunter.com/trends/barneby-gates-and-stripe-stare.md) - [Limited-Edition Lounge Robes](https://www.trendhunter.com/trends/luxurious-lounge-robe.md) - [Airline-Branded Travel Loungewear](https://www.trendhunter.com/trends/emirates-3.md) - [Threaded Bedlinen Sets](https://www.trendhunter.com/trends/300thread-count.md) - [Collaborative Lounge Sets](https://www.trendhunter.com/trends/cozy-earth-loews-hotels-lounge-set.md) - [Limited-Edition Pajama Collabs](https://www.trendhunter.com/trends/brooks-brothers-x-lake-collection.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md)